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Product Marketing Manager, Adtech/Programmatic

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PulsePoint

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

110000.00 - 125000.00 USD / Year
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Job Description:

You will have the opportunity to shape the product marketing function within a rapidly growing company. In this role, you will be responsible for driving adoption and retention of PulsePoint’s suite of programmatic and analytics products. You will partner closely with the product, sales, and marketing teams to execute on product positioning and messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence. You will help drive and scale our marketing targeted to healthcare advertising agencies, pharmaceutical, medical device, and other healthcare organizations.

Job Responsibility:

  • Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends
  • Lead new product and feature launches, helping to develop messaging, launch assets, and serve as the presenter and coordinator of product training
  • Build and deliver sales enablement kits, arming our GTM team with compelling collateral, that communicates PulsePoint’s value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies
  • Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team
  • Leverage data-driven insights and competitive research to help inform the sales and product team

Requirements:

  • Minimum 5 years of proven experience in product marketing
  • Professional experience in B2B enterprise-level technology
  • Deep familiarity with and the ability to demonstrate a sophisticated understanding of programmatic technologies and/or strategies
  • Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion and competitive intel
  • Can translate and condense highly technical product offerings and concepts into language for a variety of audiences

Nice to have:

  • Experience in health or media strongly preferred
  • Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus
What we offer:
  • Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
  • 401(k) Match
  • Generous paid vacation and sick time
  • Paid parental leave & adoption assistance
  • Annual tuition assistance
  • Better Yourself Wellness program
  • Group volunteer opportunities and fun events
  • Commuting subsidy and commuter benefits
  • A referral bonus program

Additional Information:

Job Posted:
December 11, 2025

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