Product Marketing Manager, Adtech/Programmatic Job at PulsePoint

Product Marketing Manager, Adtech/Programmatic

PulsePoint

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

110000.00 - 125000.00 USD / Year

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Job Description:

You will have the opportunity to shape the product marketing function within a rapidly growing company. In this role, you will be responsible for driving adoption and retention of PulsePoint’s suite of programmatic and analytics products. You will partner closely with the product, sales, and marketing teams to execute on product positioning and messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence. You will help drive and scale our marketing targeted to healthcare advertising agencies, pharmaceutical, medical device, and other healthcare organizations.

Job Responsibility:

Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends
Lead new product and feature launches, helping to develop messaging, launch assets, and serve as the presenter and coordinator of product training
Build and deliver sales enablement kits, arming our GTM team with compelling collateral, that communicates PulsePoint’s value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies
Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team
Leverage data-driven insights and competitive research to help inform the sales and product team

Requirements:

Minimum 5 years of proven experience in product marketing
Professional experience in B2B enterprise-level technology
Deep familiarity with and the ability to demonstrate a sophisticated understanding of programmatic technologies and/or strategies
Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion and competitive intel
Can translate and condense highly technical product offerings and concepts into language for a variety of audiences

Nice to have:

Experience in health or media strongly preferred
Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus

What we offer:

Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
401(k) Match
Generous paid vacation and sick time
Paid parental leave & adoption assistance
Annual tuition assistance
Better Yourself Wellness program
Group volunteer opportunities and fun events
Commuting subsidy and commuter benefits
A referral bonus program