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As a Product Marketing Manager you will drive the strategy and business results for industry disrupting T-Mobile consumer products. You will be responsible for the vision, strategy, value props, positioning and marketing plans for your products and will partner with our insights, product, GTM and sales teams to bring innovative products and experiences to market.
Job Responsibility:
Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
Engage with product, technical and other teams on validating feasibility
Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
Also responsible for other Duties/Projects as assigned by business management as needed
Requirements:
Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
Extensive customer interaction experience and customer success storytelling
Strong communication skills (verbal and written) and strong content development skills
Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
Experience working on UX, designs and digital flows
Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
Strong understanding of the product development lifecycle for products and services
Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life
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