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As Product Marketing Manager for HPE Alletra Storage MP X10000, you will own how the platform is positioned, understood, and brought to market across key workloads including analytics and modern data protection. This role is responsible for translating X10000’s technical strengths into clear, differentiated narratives that resonate with both technical buyers and executive decision-makers. You will define how the product shows up in the market, ensuring it is both credible to practitioners and compelling in competitive sales cycles. You will work in close partnership with platform and portfolio marketing teams, including Data Fabric, to ensure X10000 is consistently and effectively represented within broader analytics, data protection and hybrid cloud narratives, while maintaining clear ownership of product-level positioning and go-to-market execution. This is a hands-on role for a product marketer who can connect product truth to market impact, bringing clarity, focus, and momentum to a strategically critical platform. It sits at the center of a shift in how enterprises think about storage, from passive infrastructure to an active performance layer for analytics, and recovery.
Job Responsibility
Own positioning and messaging for HPE Alletra Storage MP X10000 across core workloads including analytics and modern data protection
Translate platform capabilities into clear customer outcomes, differentiated value, and competitive advantage
Maintain and evolve messaging frameworks that reflect real-world use cases and buyer priorities
Lead product launches, updates, and GTM readiness for X10000, ensuring clear, consistent messaging across all channels
Partner with demand, digital, and content teams to activate campaigns and assets that drive awareness and pipeline
Ensure sales motions are grounded in strong product narratives and aligned to buyer journeys
Equip global sales and channel teams with clear, confident messaging, talk tracks, and tools that improve win rates
Support deal cycles with targeted positioning, competitive differentiation, and customer-facing materials
Act as a bridge between product, marketing, and field teams to ensure alignment and clarity
Partner with Data Fabric, AI, and hybrid cloud PMMs to integrate X10000 into broader narratives without losing product clarity
Work closely with the data protection product marketing team to align positioning, use cases, and joint sales motions, ensuring a cohesive story across primary storage, protection, and recovery
Support analyst relations and press engagement with product-level insights and positioning
Act as a subject-matter expert on X10000, representing the product internally and externally
Requirements
Bachelor’s degree in Marketing, Engineering, Computer Science, or related field
MBA preferred
6–8+ years in product marketing across enterprise infrastructure, storage, data platforms, or cloud
Proven track record building differentiated narratives and high-impact content
Experience positioning complex solutions in competitive, fast-evolving markets
Strong understanding of object storage, analytics workloads, and modern data protection architectures
Ability to translate deep technical capabilities into clear, differentiated market positioning
Strong storytelling and communication skills, including executive presentations
Ability to drive clarity and alignment across cross-functional teams
Analytical mindset with comfort using data to inform positioning and GTM decisions