CrawlJobs Logo

Product Marketing Manager – Enterprise Technology

United States, Milwaukee, WI or Dallas, TX 110000.00 - 135000.00 USD / Year · Job Posted April 19, 2026
Apply Position
Job Link Share

Job Description

This is a foundational Product Marketing Manager role responsible for defining and owning platform positioning in a highly technical, developer-first environment. This position will shape the core narrative, translate complex capabilities into clear business value, and establish differentiated messaging across multiple industries and buyer personas. Reporting directly to executive leadership, this role plays a critical part in scaling go-to-market strategy and building the product marketing function from the ground up.

Job Responsibility

  • Define and evolve core platform positioning, clearly articulating value, target audiences, and competitive differentiation
  • Translate complex technical capabilities into compelling, business-oriented messaging for both technical and executive audiences
  • Develop industry-specific narratives and use cases across verticals such as government, healthcare, and financial services while maintaining a cohesive platform story
  • Partner closely with Product Management to align product roadmap with market positioning and messaging
  • Enable Sales teams with clear messaging, personas, and tools to support complex enterprise sales cycles
  • Lead go-to-market strategy for new features and capabilities, including messaging, packaging, and internal alignment
  • Conduct market, customer, and competitive research to refine positioning and identify opportunities for differentiation
  • Collaborate with content and demand generation teams to ensure consistent execution of messaging across campaigns and channels
  • Build and iterate on foundational product marketing assets, including messaging frameworks, personas, and positioning documentation

Requirements

  • 5+ years of experience in Product Marketing, Solutions Marketing, or a related go-to-market role within a B2B software environment
  • Experience marketing technical products such as developer tools, API platforms, workflow automation, or data infrastructure
  • Proven ability to define positioning and messaging for complex or platform-based products
  • Experience supporting enterprise sales cycles with multiple stakeholders and extended timelines
  • Strong communication skills with the ability to simplify complex technical concepts without losing depth or credibility
  • Strategic mindset with the ability to operate effectively in ambiguous, cross-industry environments
  • Ability to engage credibly with developers, engineers, and product leaders
  • Strong collaboration skills with the ability to influence cross-functional teams without direct authority
  • Analytical thinking paired with strong storytelling capabilities
  • Experience building frameworks and processes from scratch in high-growth or early-stage environments
  • Bachelor’s degree in a relevant field or equivalent professional experience

Nice to have

Familiarity with regulated industries such as government, healthcare, or financial services is a plus

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Product Marketing Manager – Enterprise Technology

8 matching positions

Staff Product Manager, Marketing Technology & Customer Data Systems

Xometry is seeking a Staff Product Manager to define and drive the strategy for ...
Location
Location
United States , North Bethesda
Salary
Salary:
180000.00 - 234000.00 USD / Year
cherry.vc Logo
Cherry Ventures
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of product management experience, with a track record of delivering high-impact marketing technology products
  • 2+ years of product management experience in large enterprise organizations ($1B+ annual revenue)
  • Direct experience with customer data platforms, event collection, attribution, or related MarTech systems
  • Demonstrated success leading cross-functional initiatives and delivering measurable business outcomes
  • Ability to engage in technical discussions with engineering teams and communicate trade-offs to partner teams
  • Strong business acumen — able to connect platform work to growth, efficiency, and customer experience improvements
  • Excellent communication and storytelling skills
  • able to influence stakeholders at multiple levels
  • Proven success managing products through all lifecycle stages, from ideation to scaling and ongoing iteration
  • Bachelor’s or Master’s degree in Business, Engineering, or related field
Job Responsibility
Job Responsibility
  • Develop Product Vision and Roadmap: Define and prioritize the roadmap for customer data, event collection, and attribution systems, ensuring alignment with business goals around acquisition, conversion, and retention
  • Lead Cross-Functional Execution: Collaborate with engineering, analytics, marketing, sales, and customer success to deliver scalable data and attribution capabilities that drive measurable outcomes
  • Champion Data-Driven Decision Making: Establish clear success metrics tied to business impact. Use data, experimentation, and customer insights to guide product strategy and measure progress
  • Enhance Data Quality and Trust: Build and scale mechanisms that ensure reliable event collection and accurate attribution, enabling confidence in reporting and decision-making across the organization
  • Advocate for the End User: Serve as the voice of marketers, sellers, and customer success teams, ensuring product decisions meet real-world needs and deliver tangible value
  • Strengthen the Product Management Function: Share best practices with other PMs and squads, helping elevate product management standards across Xometry
What we offer
What we offer
  • 401(k) match
  • medical, dental and vision insurance
  • life and disability insurance
  • generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave
  • EAP, other wellbeing resources
  • Fulltime
Read More
Arrow Right

Staff Product Manager, Marketing Technology & Customer Data Systems

Xometry is seeking a Staff Product Manager to define and drive the strategy for ...
Location
Location
United States , Waltham
Salary
Salary:
180000.00 - 234000.00 USD / Year
cherry.vc Logo
Cherry Ventures
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of product management experience, with a track record of delivering high-impact marketing technology products
  • 2+ years of product management experience in large enterprise organizations ($1B+ annual revenue)
  • Direct experience with customer data platforms, event collection, attribution, or related MarTech systems
  • Demonstrated success leading cross-functional initiatives and delivering measurable business outcomes
  • Ability to engage in technical discussions with engineering teams and communicate trade-offs to partner teams
  • Strong business acumen — able to connect platform work to growth, efficiency, and customer experience improvements
  • Excellent communication and storytelling skills
  • able to influence stakeholders at multiple levels
  • Proven success managing products through all lifecycle stages, from ideation to scaling and ongoing iteration
  • Bachelor’s or Master’s degree in Business, Engineering, or related field
Job Responsibility
Job Responsibility
  • Develop Product Vision and Roadmap: Define and prioritize the roadmap for customer data, event collection, and attribution systems, ensuring alignment with business goals around acquisition, conversion, and retention
  • Lead Cross-Functional Execution: Collaborate with engineering, analytics, marketing, sales, and customer success to deliver scalable data and attribution capabilities that drive measurable outcomes
  • Champion Data-Driven Decision Making: Establish clear success metrics tied to business impact. Use data, experimentation, and customer insights to guide product strategy and measure progress
  • Enhance Data Quality and Trust: Build and scale mechanisms that ensure reliable event collection and accurate attribution, enabling confidence in reporting and decision-making across the organization
  • Advocate for the End User: Serve as the voice of marketers, sellers, and customer success teams, ensuring product decisions meet real-world needs and deliver tangible value
  • Strengthen the Product Management Function: Share best practices with other PMs and squads, helping elevate product management standards across Xometry
What we offer
What we offer
  • 401(k) match
  • medical, dental and vision insurance
  • life and disability insurance
  • generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave
  • EAP, other wellbeing resources
  • Fulltime
Read More
Arrow Right

Sr Product Manager, Marketing Events, Technology and Experience

As the Sr. Product Manager, Marketing Events, Technology and Experience, you wil...
Location
Location
United States , Santa Clara
Salary
Salary:
171200.00 - 276825.00 USD / Year
paloaltonetworks.com Logo
Palo Alto Networks
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in Marketing Operations, Event Technology, or Product Management, preferably within a high-growth enterprise software environment
  • Mastery of the MarTech stack, including expert-level proficiency in event platforms (e.g., Cvent, RainFocus) and CRM systems (Salesforce)
  • Comprehensive understanding of lead flow automation, data architecture, and the complexities of global B2B demand generation
  • Proven capability to lead large-scale technical transformations with a strong bias toward iterative, data-backed processes
  • Ability to build deep relationships and influence senior stakeholders across GTM teams without direct authority
  • Absolute integrity when handling sensitive performance data and organizational budgets
  • Experience thriving in transformation environments where the digital roadmap is built and refined in real-time
Job Responsibility
Job Responsibility
  • Orchestrate the event technology stack and its deep integration into the broader marketing automation and CRM ecosystem
  • Define and scale the end-to-end process for event data, moving from manual capture to standardized, automated production
  • Lead the "on-demand" events strategy on the main website (.com), ensuring event content is transformed into evergreen assets that drive continuous pipeline
  • Build and own the lifecycle of lead capture to CRM, ensuring high-fidelity lead flow and immediate sales visibility
  • Partner with Marketing Operations and Demand Generation to ensure disciplined data integrity and measurable attribution across all event tiers
  • Implement standardized program management frameworks for event technology rollouts, ensuring minimal business disruption during global deployments
  • Proactively identify and mitigate technical risks or data gaps within the event funnel, providing executive visibility into performance blockers
  • Design the curriculum and workflows required to scale digital literacy regarding event technology across the global marketing team
  • Audit and Re-engineer the existing event technology landscape and lead flows, identifying friction points and technical debt to drive systematic optimization and peak operational performance
  • Architect and Optimize the end-to-end digital experience across event apps and web properties, ensuring a frictionless attendee journey that bridges the gap between physical engagement and digital intelligence
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager - Agentic Enterprise Resource Planning

Join us and shape the agentic future of ERP(Enterprise Resource Planning) for Su...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience
  • Domain expertise in supply chain and omnichannel commerce solutions, with an understanding of operational personas and end-to-end scenarios (e.g. planning, procurement, fulfillment)
  • In-depth experience using and marketing agentic, Copilot, or other AI assistant technologies
  • Hands-on experience using Dynamics 365 and in-product AI capabilities
  • Experience architecting supply chain, commerce, ERP, or similar technology solutions in a pre-sales capacity
  • Ability to strategically and collaboratively navigate marketing, sales, and engineering organizations
Job Responsibility
Job Responsibility
  • Develop a rich and differentiated product narrative with real-world, customer-informed product use cases across Supply Chain Management and Commerce, marrying current product truth and customer needs with future product vision and market needs
  • Deliver breakthrough narratives and demo experiences that show how Copilot and agents drive measurable improvements across supply chain and commerce workflows
  • Evangelize our product narrative across the organization and industry, ensuring it is consistently infused into sales and partner content, tools, training, and best practices
  • Demonstrate product capabilities across business functions for customers, partners, and other target audiences at first-party and third-party events
  • Contribute product expertise to analyst inquiries, briefings, and other critical Augemented Reality - AR workstreams
  • Partner with other product marketing teams to create integrated stories that showcase the transformative value of AI Business Solutions
  • Fulltime
Read More
Arrow Right

Business Manager - Enterprise Arbitration, Enterprise Consumer Product

As a Business Analysis Manager at Capital One, you will apply your strategic and...
Location
Location
United States , McLean, Virginia; Richmond, Virginia; New York, New York; Riverwoods, Illinois; Chicago, Illinois
Salary
Salary:
Not provided
capitalone.com Logo
Capital One
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 3 years of professional experience performing analysis
  • Currently has, or is in the process of obtaining one of the following: A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field)
  • A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration
Job Responsibility
Job Responsibility
  • Evaluate potential model improvements
  • Develop comprehensive model roadmaps
  • Advise Lines of Business (LOBs) on the potential impacts to their operations
  • Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands
  • May manage and develop 1-2 analysts
  • Coaching and mentoring associates with a goal of developing and retaining talent at Capital One
  • Develop and implement new product and pricing strategies for various lending products
  • Lead product level modeling/analytics
  • Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel
  • Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
What we offer
What we offer
  • Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
  • health, financial and other benefits that support your total well-being
  • Fulltime
Read More
Arrow Right

Sr Product Manager / Principal Product Manager - Evisort AI

You will orchestrate the vision, strategy, and roadmap execution within our suit...
Location
Location
Canada; United States , Vancouver; Seattle; Atlanta; Toronto
Salary
Salary:
135700.00 - 244200.00 CAD / Year
Workday
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in Product Management
  • Deep domain expertise in generative AI, including a proven track record of assessing market opportunities and defining product strategies specifically for generative AI-powered solutions
  • Extensive experience building and launching generative AI products, including proficiency with LLMs and other generative models
  • 10+ years of experience in Product Management
  • Domain expertise in generative AI, including a proven track record of assessing market opportunities and defining product strategies specifically for generative AI-powered solutions
  • Experience building and launching generative AI products, including proficiency with LLMs and other generative models
  • Deep domain expertise in generative AI, including a proven track record of assessing market opportunities and defining product strategies specifically for generative AI-powered solutions
  • Extensive experience building and launching generative AI products, including proficiency with LLMs and other generative models
  • Experience defining and tracking key metrics for generative AI products, demonstrating a clear understanding of their business impact and value proposition
  • Experience as a former startup founder with a proven track record of bringing "0 to 1" features to market is an asset
Job Responsibility
Job Responsibility
  • Orchestrate the vision, strategy, and roadmap execution within our suite of Contract Intelligence & Analytics features
  • Create and implement a comprehensive product vision and strategy for the portfolio tailored to the business needs of a diverse set of enterprise customers
  • Establish strong and positive relationships with engineering, data science, product management, design and product marketing teams to implement the vision, strategy and roadmap
  • Partner with the Evisort data science team as they develop new artificial intelligence models, using domain knowledge to influence product decisions
  • Collaborate closely with a diverse set of people including domain experts, technology teams, and external collaborators to align on specific needs of customers
  • Be responsible for the ideation, design, and implementation of new AI products and features, incorporating generative and predictive AI technologies to address the various challenges at major companies
  • Define product requirements based on industry trends, compliance standards, and customer feedback
  • Clear articulation of various monetization strategies to increase revenue, coupled with tactical execution within Evisort’s Contract Intelligence portfolio to achieve these business goals
  • Stay informed about advancements in generative and predictive AI, machine learning, and the broader legal tech landscape
  • Conduct market research to find opportunities and challenges unique to the targeted industry
What we offer
What we offer
  • Eligible for the Workday Bonus Plan or a role-specific commission/bonus
  • Annual refresh stock grants
  • Fulltime
Read More
Arrow Right
New

Technical Product Marketing Manager

In this role you'll own go-to-market for Aiven's core open source products, the ...
Location
Location
United Kingdom
Salary
Salary:
Not provided
aiven.io Logo
Aiven Deutschland GmbH
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in product marketing preferably at a developer tools, data infrastructure, or cloud company
  • Hands-on experience with at least one of: Kafka (or another streaming platform), PostgreSQL, OpenSearch/Elasticsearch, or a comparable open source data technology
  • Proven ability to build competitive positioning that holds up in real sales conversations—not just decks
  • Strong written communication
  • Experience collaborating directly with sales teams and customers
Job Responsibility
Job Responsibility
  • Develop and maintain positioning for PostgreSQL, Apache Kafka, OpenSearch, ClickHouse, and Valkey
  • Lead our competitive intelligence program, building battlecards, hosting office hours, conducting win/loss analysis, and driving the 'Why Aiven vs…?' narrative
  • Translate technical differentiation into value language that resonates with practitioners, directors, and VPs
  • Build the content AEs and SAs need at each stage of the funnel: solution briefs, demos and demo scripts, objection-handling guides, and case studies that lead with business outcomes
  • Work with DevRel to connect bottom-up developer adoption to top-down enterprise buying motions
  • Identify repeatable land-and-expand patterns and build plays that sales can run consistently
  • Plan and execute product launches and feature releases,from positioning and messaging through to campaign assets and sales readiness
  • Work with demand gen and content teams to turn PMM strategy into pipeline-generating programs
  • Build and run a webinar program for technical buyers and practitioners
What we offer
What we offer
  • Participate in Aiven’s equity plan
  • Balance work and life with our hybrid work policy
  • Choose the equipment you need to set yourself up for success
  • Use your Professional Development Plan budget for learning opportunities
  • Receive holistic wellbeing support through our global Employee Assistance Program
  • Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
  • Enjoy country-specific benefits for our global cast
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager, Microsoft 365 Copilot

The Microsoft 365 Copilot team is seeking a Senior Product Marketing Manager Mic...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
  • Bachelor’s degree or equivalent experience AND 8+ years experience, OR Master’s degree or equivalent experience AND 6+ years experience, OR equivalent experience.
  • Experience marketing AI, SaaS, productivity, cloud, or enterprise technology solutions.
  • Experience developing positioning, messaging, and go-to-market content for complex technology products or platforms.
  • Experience building narratives that are strategic, audience-relevant, and grounded in product truth.
  • Strong technical fluency with AI, productivity, or cloud products, and the ability to partner credibly with product and engineering teams.
  • Experience leading or contributing to launches, campaigns, executive communications, or sales enablement.
  • Customer and market orientation, with the ability to connect innovation to customer scenarios and business outcomes.
  • Ability to operate with ownership while navigating ambiguity in a dynamic environment and quickly adapt to evolving business priorities.
  • Strong communication skills with experience creating content for diverse audiences and formats.
Job Responsibility
Job Responsibility
  • Translate complex product capabilities, platform innovations, and roadmap direction into simple, compelling narratives and content that work across audiences and channels.
  • Contribute to launches, campaigns, and key marketing moments by owning core messaging, content, and enablement deliverable.
  • Create and evolve core marketing assets such as messaging frameworks, audience narratives, scenario-based stories, pitch decks, briefs, launch materials, and executive-ready content.
  • Partner closely with product managers, engineers, and design teams to build technical understanding, validate product truth, and translate product capabilities into market-ready storytelling.
  • Drive positioning, messaging, and storytelling for Microsoft 365 Copilot scenarios, ensuring clarity, differentiation, and customer relevance.
  • Bring a comprehensive customer and market perspective to the work, using insights to sharpen positioning and identify opportunities to strengthen resonance and differentiation.
  • Identify opportunities to experiment with new storytelling formats, creative approaches, and AI-forward marketing experiences.
  • Collaborate across marketing, communications, sales, and leadership teams to ensure our customer-facing assets are cohesive, credible, and high quality from strategy through execution.
What we offer
What we offer
  • Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
  • Fulltime
Read More
Arrow Right