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This is a foundational Product Marketing Manager role responsible for defining and owning platform positioning in a highly technical, developer-first environment. This position will shape the core narrative, translate complex capabilities into clear business value, and establish differentiated messaging across multiple industries and buyer personas. Reporting directly to executive leadership, this role plays a critical part in scaling go-to-market strategy and building the product marketing function from the ground up.
Job Responsibility
Define and evolve core platform positioning, clearly articulating value, target audiences, and competitive differentiation
Translate complex technical capabilities into compelling, business-oriented messaging for both technical and executive audiences
Develop industry-specific narratives and use cases across verticals such as government, healthcare, and financial services while maintaining a cohesive platform story
Partner closely with Product Management to align product roadmap with market positioning and messaging
Enable Sales teams with clear messaging, personas, and tools to support complex enterprise sales cycles
Lead go-to-market strategy for new features and capabilities, including messaging, packaging, and internal alignment
Conduct market, customer, and competitive research to refine positioning and identify opportunities for differentiation
Collaborate with content and demand generation teams to ensure consistent execution of messaging across campaigns and channels
Build and iterate on foundational product marketing assets, including messaging frameworks, personas, and positioning documentation
Requirements
5+ years of experience in Product Marketing, Solutions Marketing, or a related go-to-market role within a B2B software environment
Experience marketing technical products such as developer tools, API platforms, workflow automation, or data infrastructure
Proven ability to define positioning and messaging for complex or platform-based products
Experience supporting enterprise sales cycles with multiple stakeholders and extended timelines
Strong communication skills with the ability to simplify complex technical concepts without losing depth or credibility
Strategic mindset with the ability to operate effectively in ambiguous, cross-industry environments
Ability to engage credibly with developers, engineers, and product leaders
Strong collaboration skills with the ability to influence cross-functional teams without direct authority
Analytical thinking paired with strong storytelling capabilities
Experience building frameworks and processes from scratch in high-growth or early-stage environments
Bachelor’s degree in a relevant field or equivalent professional experience
Nice to have
Familiarity with regulated industries such as government, healthcare, or financial services is a plus