Product Marketing (Lifecycle) Job at Alan (Madrid)

Lifecycle Product Marketing Manager

Microsoft Surface is reimagining how people work with Windows + AI. As the Lifec...

Location

United States , Redmond

Salary:

106400.00 - 203600.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience
Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience

Job Responsibility

Commercial Lifecycle & Supply Strategy: build the end-to-end lifecycle strategy across announce, launch, sustain, transition, and end-of-life (EOL)
align with Supply Chain on demand/supply balancing and portfolio mix to optimize revenue and margin
Transition Planning: define and execute transition strategy to retain customers as current-gen winds down and v-next ramps
set price, promo, and channel guidance that mitigates supply risk and protects gross margin
Portfolio & Field Narrative Ownership: Own the Surface Commercial portfolio narrative across lifecycle stages—helping the field land “why this device, why now, why transition” for customers by segment, scenario, and vertical
Field Empowerment: equip Windows Device Sales (WDS) and partner sellers with offers, talking points, and playbooks that simplify deal execution and accelerate pipeline conversion
Lifecycle Communications: lead clear, timely communications for launches, transitions, and end-of-life EOL—including assets, FAQs, readiness, and customer-facing guidance
Demand/Supply Optimization: prioritize SKUs and configurations by market segment
drive PO/forecast accuracy, attach, and inventory health with weekly rhythm of business working directly with Supply Chain and Field Ops Community
Enterprise Deals: own lifecycle deal strategy for enterprise and strategic accounts—partnering with Account Teams, Category, and Supply Chain to prioritize sourcing, protect renewals, and unlock v‑next adoption at scale

Fulltime

Product Marketing Manager / Integrated Marketing

At Meadow, we’re transforming one of the largest, most overlooked industries in ...

Location

Salary:

130000.00 - 180000.00 USD / Year

Meadow

Expiration Date

Until further notice

Requirements

Owned (or supported closely) full-funnel campaigns (ads, landing pages, lifecycle) and know how to drive performance across every step
Can define who we’re targeting, why they buy, and what makes us win – and turn that into clear, actionable marketing
Comfortable across brand, creative, and performance
Move fast, work through ambiguity, and take the lead without waiting for perfect inputs
Bring empathy and judgment to sensitive categories
shaped by experience or personal connection

Job Responsibility

Build a shared understanding of our existing customers (incl. audience and market segmentation, motivations, and objections) and translate those insights into positioning that informs all marketing
Beat landing page conversion targets by owning the paid search funnel end-to-end: from ad strategy and creative testing to landing page performance and sales alignment
Increase self-serve checkouts by leading channel strategy (with a focus on Meta) and optimizing funnel messaging and experience in close partnership with Product/Eng
Drive development of new products and features that increase TAM and help Meadow serve more families, (e.g. Memorial services, Spanish-speakers)
Partner with Head of Marketing to expand growth marketing experimentation via new awareness channels, (e.g. TV, Radio, OOH)

What we offer

Offers Equity
Competitive salary
Meaningful equity
Generous health, dental, and vision coverage

Fulltime

New

Lifecycle Marketing Operations

The Operations Specialist will be responsible for driving and performing the day...

Location

United States , New York

Salary:

58.82 - 65.36 USD / Hour

Aquent

Expiration Date

Until further notice

Requirements

5-7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives
Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys
High aptitude for logical reasoning and critical thinking
Exhibit high attention to detail and organization to deliver quality projects in a timely manner
Innovator who is proactive, thoughtful and resourceful with a willingness to tackle ambiguity and roadblocks
Ability to react calmly to curveballs, devise contingency plans, make judgment calls and pivot as needed under pressure in an evolving environment
Great teammate mentality with strong consideration for impact on partners
Effective communication skills in all mediums—from slack and email to presentations

Job Responsibility

Identifying key opportunities of improvement in campaign performance, operational efficiency and processes, and product tooling
Collaborating and communicating clearly and effectively with stakeholders given the complexities of global large-scale projects, ensuring that operational plans, deliverables and risks are properly addressed and aligned
Fostering relationships with stakeholders to help inform and influence the direction of platform development and feature prioritization
Building a knowledge portal of best practices and playbooks that serve as a reference and training resource
Monitoring campaign performance for operational integrity and identifying and communicating issues to internal teams

What we offer

W2, weekly pay, benefits, 401k w/ match
subsidized health, vision, and dental plans
paid sick leave
retirement plans with a match
free online training through Aquent Gymnasium

Fulltime

New

Senior Manager, Lifecycle Marketing

Bilt is looking for a Senior Manager, Lifecycle Marketing to own activation and ...

Location

United States , New York

Salary:

120000.00 - 150000.00 USD / Year

Bilt Rewards

Expiration Date

Until further notice

Requirements

5+ years of lifecycle marketing experience
Strong intuition for the user and ability to balance customer experience with business needs
Extensive experience working in Braze with strong knowledge of Liquid
Expertise building emails with HTML and CSS
Background working with engineering to trigger, power, and automate campaigns in Braze
Exposure to martech platforms such as Census, Segment, FullStory, etc.
Strong communication skills, creative problem-solving ability, and attention to detail
Thrives in a fast-paced, startup environment with ambiguity

Job Responsibility

Develop and build highly personalized, contextual lifecycle journeys in Braze that address key business goals across teams
Create and evolve email templates to effectively scale and automate lifecycle programming, using HTML/CSS and Liquid
Arbitrate content at the user level to ensure members see the most relevant content at the right time
Stand up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics
Report on campaign performance and use insights to continuously optimize lifecycle content
Work closely with product marketers to map user journeys and identify opportunities for experimentation and growth
Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling
Implement rigorous campaign QA processes to ensure flawless execution
Collaborate with engineering teams on technical implementations and eventing architecture

What we offer

Competitive salary with a meaningful stake in the company via equity and our performance bonus program
Health insurance for you (& your loved ones) from day one
One Medical Membership
Wellness stipends
Family programs
401k plan with a match
Commuter FSAs
UNLIMITED PTO
Exclusive Employee only Bilt Points
Team Events

Fulltime

New

Lifecycle Marketing Specialist

We are seeking an execution-focused Lifecycle Marketing Specialist to join our t...

Location

United States , Atlanta

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

SFMC / HubSpot / Marketo / Braze ( or similar email automation software)
SMS experience / customer journey experience.

Job Responsibility

Build, test, and deploy end-to-end customer journey programs and nurture streams
Establish and manage the infrastructure for critical customer trust communications
Implement an improved segmentation framework tied to product and account data to reduce manual list-building
Coordinate cohesive email and in-app messaging programs (via Pendo) to ensure a seamless customer experience
Develop and document standardized Marketo templates and lifecycle processes to ensure long-term sustainability
Monitor performance metrics and provide regular recommendations for campaign and journey improvements.

What we offer

medical, vision, dental, life and disability insurance
401(k) plan

Director of Product Marketing, AI Commerce

Microsoft AI is building the next generation of AI-powered consumer and commerci...

Location

United States , Redmond

Salary:

130900.00 - 251900.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in product marketing, business planning, or product strategy OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, business planning, or product strategy OR equivalent experience.

Job Responsibility

Lead customer listening strategies to understand evolving shopper, merchant, advertiser, and partner needs, synthesizing research, usage trends, and competitive insights to inform strategy
Anticipate market shifts, competitive threats, and whitespace to define Microsoft's leadership position, partnering with field and sales teams to influence roadmap prioritization
Define differentiated positioning and compelling value propositions, translating complex AI capabilities into business impact narratives with proof points and use cases
Drive consistent storytelling and alignment across Product, Communications, Sales, and Marketing, shaping the broader category narrative for AI-enabled commerce
Lead end-to-end GTM strategies—defining launch readiness, success metrics, segmentation, adoption, and growth plans—and orchestrate integrated release motions across launches, tentpole events, and partner activations
Equip Sales, Business Development, Marketing, and partner teams with positioning, scenarios, and competitive differentiation through scalable enablement materials, playbooks, and training assets
Serve as a strategic partner to Product and Engineering throughout the product lifecycle, influencing roadmap with customer empathy, market insight, and competitive perspective
Frame business opportunities, prioritize customer problems, and identify monetization pathways for emerging AI commerce scenarios
Collaborate across Microsoft AI, Bing, Copilot, Edge, Advertising, Merchant, and partner ecosystems to align product and GTM priorities
Represent Microsoft's AI commerce strategy in customer conversations, executive briefings, and industry events

What we offer

Benefits and other compensation

Fulltime

Associate Product Marketing Manager

This is where creativity meets strategy. As a member of the Baxter Marketing tea...

Location

United States , Skaneateles Falls

Salary:

104000.00 - 143000.00 USD / Year

Baxter

Expiration Date

Until further notice

Requirements

Bachelor's degree required
minimum of 2–3 years of experience in product marketing, product management, or related roles, preferably in medical devices, healthcare technology, or a regulated environment
experience or interest in patient monitoring, connected medical devices, or digital health solutions is preferred
demonstrated foundational marketing skills, ideally within healthcare or medical devices, technical education or background also a plus
strong analytical and problem-solving skills, including proficiency in Microsoft Excel and PowerPoint
ability to collaborate effectively and build trusted working relationships across functions
customer-focused mindset with curiosity to learn clinical workflows and unmet needs
demonstrated initiative, learning agility, and ability to execute with guidance

Job Responsibility

Represent customer needs and global/regional market insights in product development and lifecycle decisions
Support lifecycle activities including enhancements, maintenance, geographic expansion, and end-of-life planning
Partner cross-functionally (R&D, Medical Affairs, QA/RA, Operations, Marketing, Finance) to align on product development and commercialization
Contribute to marketing strategy, forecasting, pricing, and portfolio performance to drive revenue growth
Analyze markets, customer workflows, competitive dynamics, and emerging technologies in patient monitoring
Capture, synthesize, and communicate customer insights and product performance feedback to stakeholders
Utilizes business and data systems (e.g., SAP, Power BI) to analyze sales, product, and market data
leverages numerous other platforms to achieve and share project-level tasks and responsibilities
Interacts with regional downstream marketing partners to support market needs and execution consistency
Applies analytical skills to support pricing, margin, portfolio performance, and business case development

What we offer

Medical and dental coverage that start on day one
insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
Employee Stock Purchase Plan (ESPP)
401(k) Retirement Savings Plan (RSP)
Flexible Spending Accounts
educational assistance programs
paid holidays
paid time off ranging from 20 to 35 days based on length of service
family and medical leaves of absence
paid parental leave

Fulltime

Associate Product Marketing Manager

The Associate Product Marketing Manager, Patient Monitoring, is a key upstream m...

Location

United States , Skaneateles Falls

Salary:

104000.00 - 143000.00 USD / Year

Baxter

Expiration Date

Until further notice

Requirements

Bachelor's degree required
Minimum of 2–3 years of experience in product marketing, product management, or related roles, preferably in medical devices, healthcare technology, or a regulated environment
Experience or interest in patient monitoring, connected medical devices, or digital health solutions is preferred
Demonstrated foundational marketing skills, ideally within healthcare or medical devices, technical education or background also a plus
Strong analytical and problem-solving skills, including proficiency in Microsoft Excel and PowerPoint
Ability to collaborate effectively and build trusted working relationships across functions
Customer-focused mindset with curiosity to learn clinical workflows and unmet needs
Demonstrated initiative, learning agility, and ability to execute with guidance
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time

Job Responsibility

Represent customer needs and global/regional market insights in product development and lifecycle decisions
Support lifecycle activities including enhancements, maintenance, geographic expansion, and end-of-life planning
Partner cross-functionally (R&D, Medical Affairs, QA/RA, Operations, Marketing, Finance) to align on product development and commercialization
Contribute to marketing strategy, forecasting, pricing, and portfolio performance to drive revenue growth
Analyze markets, customer workflows, competitive dynamics, and emerging technologies in patient monitoring
Capture, synthesize, and communicate customer insights and product performance feedback to stakeholders
Utilizes business and data systems (e.g., SAP, Power BI) to analyze sales, product, and market data
leverages numerous other platforms to achieve and share project-level tasks and responsibilities
Interacts with regional downstream marketing partners to support market needs and execution consistency
Applies analytical skills to support pricing, margin, portfolio performance, and business case development

What we offer

Support for Parents
Continuing Education/ Professional Development
Employee Heath & Well-Being Benefits
Paid Time Off
2 Days a Year to Volunteer
medical and dental coverage that start on day one
insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
Flexible Spending Accounts

Fulltime

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Product Marketing (Lifecycle)

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