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Product Marketing Lead

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JatApp

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IT - Software Development

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Salary:

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Job Description:

We are an IT company, JATAPP, creating products that are used by millions of users from all over the world. Our portfolio already includes 20+ different products exclusively in white niches: Business, Utilities, Lifestyle, Cybersecurity, and Education. We are looking for a PMM Lead (D2C, E-commerce) who will own the growth and monetization of our D2C products — from positioning strategy and funnel architecture to A/B testing, unit economics management, and building scalable marketing infrastructure.

Job Responsibility:

  • Full ownership of CRO
  • Landing pages and funnel architecture
  • Conversion optimization at every stage of the funnel
  • Pricing tests
  • Offer architecture and bundle logic
  • Basic retention logic (until a dedicated Retention Manager joins)
  • Building and developing an experimentation system
  • Forming and managing a hypothesis backlog
  • Prioritizing tests by business impact
  • Implementing A/B testing standards
  • Ensuring statistical validity
  • Building a data-driven decision-making framework
  • Managing unit economics through experiments
  • Impacting CAC, AOV, and contribution margin
  • Optimizing LTV: CAC
  • Determining the financial effect of each test
  • Working with payback and break-even logic
  • Scale readiness and systematization
  • Building a funnel that doesn't degrade at scale
  • Creating a scalable growth infrastructure
  • Laying the foundation for future team expansion

Requirements:

  • Hands-on CRO and A/B testing experience (3+ years)
  • Launching and analyzing A/B tests on paid traffic
  • Working with landing pages / PDP / funnel optimization
  • Deep understanding of unit economics (CAC, AOV, LTV, contribution margin)
  • Ability to calculate the financial impact of experiments
  • Experience building an experimentation framework (Hypothesis backlog, Prioritization (ICE / RICE or equivalent), Post-test analysis and decision framework)
  • Working with analytics and data (GA4 / Amplitude / Mixpanel or equivalent)
  • Ability to work with funnel breakdowns
  • Basic understanding of statistical significance
  • Experience in DTC / Shopify / e-commerce (LP/offer/pricing/bundle logic optimization)
  • Experience with US or Tier-1 markets is a plus
  • English — Upper-Intermediate+

Nice to have:

  • Experience integrating AI tools (LLM, automation, agents) into experimentation/funnel optimization
  • Experience scaling DTC in the US market ($100k+ ad spend/month)
  • Experience with high-ticket or subscription models
  • Hands-on experience in pricing psychology (anchor pricing, decoy effect, value stacking)
  • Experience building or managing a growth team
  • Hands-on experience with CRO tools (VWO, Convert, Optimizely, Hotjar)
  • Experience with retention/lifecycle marketing (email/SMS flows, subscription optimization)
  • Strong copywriting skills in English
  • Experience working with TikTok Shop
What we offer:
  • Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you
  • Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget
  • Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another
  • Remote-First Culture: it’s up to you whether to work remotely or at our coworking space
  • Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work
  • Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses
  • Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together
  • Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression
  • Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request
  • Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions

Additional Information:

Job Posted:
March 19, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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