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We're looking for a Product Marketing Lead to run product marketing as a discipline at Prolific. You'll own how we position, message, and launch our products and participant capabilities to AI and Research customers - packaging platform, participant supply, and services into coherent solutions that land across very different buying contexts. This is a player-coach role. You'll manage a team of three PMMs – each embedded in different parts of the business – while staying operational on the highest-stakes positioning and launches. You'll be the connective tissue between Product, Sales, and the vertical marketing teams, ensuring we speak with one voice about what Prolific does and why it matters.
Job Responsibility:
Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement
Own Prolific's product positioning and messaging architecture
Build and run the product launch framework
Own solutions packaging and go-to-market strategy for combination of platform, participants and services
Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning
Work directly with Sales leadership to understand what's landing in deals, what's not, and translate that into better narratives and sales enablement materials
Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions
Set the standard for PMM craft at Prolific
Requirements:
7+ years in product or solutions marketing
At least 2 years leading or managing PMMs
Experience building PMM as a function
Proven ability to translate complex, technical products into positioning that lands with different buyer types
Strong stakeholder management across Product, Sales, and executive teams
Track record of shipping launches that moved business metrics
Excellent writing and synthesis skills
Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys