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Product Marketing Lead

United States, New York · Job Posted January 10, 2026
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Job Description

Responsible for the development and execution of our go-to-market strategy, targeting new accounts. Your talent for creating compelling narratives and your ability to connect with diverse client profiles within our key verticals will be essential to expanding our potential customer base and effectively positioning our solutions in a competitive landscape.

Job Responsibility

  • Collaborate with Chief Product Officer, Marketing, Sales and Customer Success to develop personas, market insights, and competitive intelligence, maintaining a continuous feedback loop through customer insights, analyst feedback, and market data to inform product strategy and roadmap
  • Develop and articulate compelling go-to-market strategies and messaging for webinar, industry events that highlight ChapsVision’s unique value propositions and deeply resonate with our target customers
  • Partner closely with demand generation and digital marketing teams to orchestrate integrated, market-aligned programs that effectively drive pipeline growth with tailored messaging for diverse audiences
  • Create impactful customer-facing assets and collateral that reinforce our key solution messages, product offerings, and capabilities
  • Direct the creation of a wide range of high-impact marketing collateral and compelling content, including web pages, presentations, blogs, product sheets, case studies, videos, and thought leadership pieces

Requirements

  • 5+ years in product marketing for a B2B software company
  • Strong writing and storytelling skills, with experience creating a diverse set of content such as marketing emails, presentations, and reports
  • Demonstrated success in developing go-to-market strategies in collaboration with product management, encompassing product launches, digital and content marketing, and sales partnerships
  • Proficiency in translating complex technical concepts into compelling marketing content for diverse audiences, supported by excellent verbal and written communication skills for internal and external stakeholders
  • Ability to work closely with a distributed team and collaborate closely across geographically dispersed marketing teams and fields
  • Interested in a fast-paced company with the desire to learn quickly across a constantly evolving environment
  • Experience with Gen AI tools
  • Strong project management and organizational skills

What we offer

  • Opportunity to be part of a small team expanding the North American market for Chapsvision
  • Work on a new strategic solution with significant growth potential
  • Fast-growing, innovative work environment with career advancement opportunities
  • Competitive salary structure with strong earning potential
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