Product Marketing Lead Job at Vodafone (Newbury)

Job Description

You’ll be the go to person for network monetisation marketing, owning how campaigns show up in the market and making sure they genuinely drive awareness, consideration and commercial impact. That means shaping the messaging, building the assets and activating campaigns that help the portfolio perform. You’ll also set and manage the marketing plan and budget, using a strong understanding of the funnel and performance to put the right activity out at the right time. Alongside this, you’ll keep a close eye on the market and competitors, flexing tactically when needed while still delivering against your longer term strategy.

Job Responsibility

Run tactical marketing campaigns that build awareness and consideration across your portfolio bringing in new customers while also encouraging existing ones to buy more from us
Turn our consumer network campaigns into a stronger reason for businesses to choose us, across SMEs, Large Business, Public Sector and indirect channels, while showcasing network improvements made through our Ofcom commitments
Activate collaboration opportunities with third parties, making the most of Vodafone’s partnerships to extend reach and stretch marketing budgets further
Create and activate compelling content including customer case studies that delivers real commercial impact for your portfolio and supports network led events
Work closely with digital teams to make sure vodafone.co.uk is a high performing hub for your products, with a simple, seamless customer journey
Own all marketing reporting, including clearly demonstrating ROI from marketing investment

Requirements

A confident, clear communicator who can influence naturally and stay effective in a fast moving, ever changing environment
Highly organised, with the ability to juggle multiple projects at once without dropping the ball
Comfortable breaking down complex ideas and explaining them in a simple, customer friendly way
Strong experience across the full marketing mix, with a solid understanding of brand, customer targeting and insight led decision making
Used to working in a matrix organisation, managing a range of stakeholders and collaborating closely with external agencies

What we offer

Excellent basic salary plus bonus and Vodafone benefits
great pay
bonuses
up to 28 days off plus bank holidays
paid time for charity work
discounts
vouchers
pension plan
learning tools
top-notch parental leave policies

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Product Marketing Lead

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