Product Marketing Lead Job at Heidi (New York)

Product Marketing Senior Lead

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP e...

Location

United States , Boston

Salary:

150000.00 - 190000.00 USD / Year

Whoop

Expiration Date

Until further notice

Requirements

7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services
Proven success launching and marketing clinically oriented or science-based products to consumer audiences
Strong command of go-to-market planning, positioning development, and performance measurement across marketing channels
Experience working with scientific or clinical teams to ensure content accuracy and regulatory alignment
Excellent communication and storytelling skills with ability to make the complex feel accessible and meaningful
Strong cross-functional collaboration skills with a track record of influencing without authority
Ability to thrive in fast-paced, ambiguous environments while maintaining strategic clarity and executional rigor
BS/BA required
life sciences, health sciences, marketing or related field preferred. MBA or advanced degree a plus
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions

Job Responsibility

Lead go-to-market strategy and execution for WHOOP Advanced Labs and future healthcare product expansions
Develop positioning and messaging frameworks that balance scientific accuracy with consumer accessibility
Create and execute integrated marketing plans, aligning across channels and optimizing for performance
Partner with Clinical, Product, and Medical Affairs teams to ensure marketing efforts reflect regulatory standards and scientific integrity
Translate member insights and clinical data into actionable marketing strategies that drive awareness, adoption, and engagement
Collaborate with Brand, Creative, and Lifecycle Marketing teams to build member education and communication strategies for healthcare offerings
Serve as the primary product marketing partner for healthcare product leadership, influencing roadmap prioritization and market strategy

What we offer

equity
benefits

Fulltime

Product Marketing Senior Team Lead, ITSM

Atlassian's IT Solutions Product Marketing team is looking for a product markete...

Location

United States

Salary:

125000.00 - 200900.00 USD / Year

Atlassian

Expiration Date

Until further notice

Requirements

6+ years of product marketing experience, at least 2 years as a manager
Experience developing product narratives and GTM strategies for B2B enterprise software
Experience with event marketing strategy and execution, across different demand-generation event types, such as user conferences, tradeshows, and regional events
Cross-functional collaboration skills, with experience influencing and partnering across diverse teams
Experience balancing strategic vision with tactical execution and presenting to stakeholders of all levels

Job Responsibility

Collaborate with the product team to explain the narrative for important announcements, maintaining consistency across all channels and ensuring the messaging resonates with our target audience
Bring the strategy, in partnership with our events team, for our proprietary and third-party events globally and regionally to further Atlassian's position as a leader in ITSM and accelerate pipeline growth
Lead high-priority programs, including strategic moments, pricing and packaging, acquisition announcements, and market difference strategies for Jira Service Management
Lead a small team of product marketers by providing mentorship, setting goals, and promoting career growth

What we offer

health coverage
paid volunteer days
wellness resources
bonuses
commissions
equity

Fulltime

Lead Product Marketing Manager, Process & Data Intelligence

Senior individual contributor responsible for driving the commercial strategy fo...

Location

United States , McLean

Salary:

Not provided

Appian Corporation

Expiration Date

Until further notice

Requirements

7-10+ years of related experience in B2B product marketing, solution marketing, or strategy
Expertise in Data Analytics, Process Mining, BI, or Data Integration markets
Bachelor’s degree in Marketing, Business, or a related field
Proven track record of developing strategy at a portfolio level
Exceptional storytelling ability with experience crafting C-suite-ready narratives
Ability to translate complex data & intelligence concepts into clear business value
A self-starter attitude with an obsession for scalability
Commitment to working in-person 5 days a week at our McLean, VA headquarters

Job Responsibility

Design, own, and execute the end-to-end Go-To-Market strategy for the Process & Data Intelligence portfolio
Architect and maintain comprehensive messaging frameworks and positioning hierarchies
Lead the creation of strategic sales playbooks and battle cards
Act as the primary feedback loop between the market and the Product Management team
Lead cross-functional launch teams
Serve as a mentor to Product Marketing Managers

What we offer

Training and Development during onboarding
Continuous learning with dedicated mentorship and First-Friend program
Growth opportunities including leadership program, Appian University, skills based training, and tuition reimbursement
Community immersion with 8 employee-led affinity groups

Fulltime

Lead Product Marketing Manager, Process Automation

Senior individual contributor responsible for driving the commercial strategy fo...

Location

United States , McLean

Salary:

Not provided

Appian Corporation

Expiration Date

Until further notice

Requirements

7-10+ years of related experience in B2B product marketing, solution marketing, or strategy
Deep exposure to BPM, RPA, or Process Orchestration markets
Bachelor’s degree in Marketing, Business, or a related field
Proven track record of developing strategy at a portfolio level
Exceptional storytelling ability with experience crafting C-suite-ready narratives
Ability to translate complex automation concepts into clear business value
A self-starter attitude with an obsession for scalability
Commitment to working in-person 5 days a week at our McLean, VA headquarters

Job Responsibility

Design, own, and execute the end-to-end Go-To-Market strategy for the Process Automation portfolio
Architect and maintain comprehensive messaging frameworks and positioning hierarchies
Lead the creation of strategic sales playbooks and battle cards
Act as the primary feedback loop between the market and the Product Management team
Lead cross-functional launch teams
Serve as a mentor to Product Marketing Managers

What we offer

Training and Development during onboarding
Continuous learning with dedicated mentorship and First-Friend program
Growth opportunities including leadership program, Appian University, skills based training, and tuition reimbursement
Community with 8 employee-led affinity groups

Fulltime

Product Marketing Manager, Emerging Products

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s...

Location

United States , San Francisco; New York

Salary:

149000.00 - 238000.00 USD / Year

Figma

Expiration Date

Until further notice

Requirements

6+ years in product marketing or a related role
Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution and measurement
Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

Job Responsibility

Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts
Lead creative product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

What we offer

equity
health, dental & vision
retirement with company contribution
parental leave & reproductive or family planning support
mental health & wellness benefits
generous PTO
company recharge days
a learning & development stipend
a work from home stipend
cell phone reimbursement

Fulltime

Senior Product Manager, Growth & Product Marketing

As the Senior Product Manager for Growth & Product Marketing, you will lead the ...

Location

United States , Los Angeles

Salary:

128000.00 - 170000.00 USD / Year

Fox News Media

Expiration Date

Until further notice

Requirements

6 to 8 years of product management experience
At least 3 years leading growth or acquisition-related work
Deep experience optimizing product funnels and conversion workflows across multiple platforms
Proven ability to deliver measurable growth through experimentation and product iteration
Familiarity with CRM tools, in-product marketing tech, and messaging infrastructure
Strong cross-functional collaboration skills with marketing, design, engineering, and analytics
Experience using data to shape strategy, prioritize initiatives, and evaluate performance
Ability to think strategically while executing quickly and iteratively
Passion for building seamless, engaging growth experiences that drive long-term user value

Job Responsibility

Own and lead the growth product roadmap, with a focus on acquisition, activation, engagement, and retention
Optimize subscription funnel performance and conversion across mobile, web, and living room platforms
Design and iterate on onboarding flows, registration UX, and in-app upsell mechanics
Build personalized journeys through lifecycle messaging, recommendations, and promotions
Partner with marketing and CRM to launch in-product campaigns and cross-channel engagement
Run A/B tests and multivariate experiments to validate ideas and improve key growth metrics
Work closely with data science to define KPIs, measure performance, and build predictive growth models
Develop infrastructure to support lifecycle communications via push, email, and in-app surfaces
Leverage behavioral data and user research to continuously improve growth strategy

What we offer

medical/dental/vision
insurance
a 401(k) plan
paid time off
other benefits in accordance with applicable plan documents

Fulltime

Senior Manager, Product Lead (Pilot Product)

Airbnb’s vision is to create exceptional travel experiences for travelers seekin...

Location

China , Beijing

Salary:

Not provided

Airbnb

Expiration Date

Until further notice

Requirements

12+ years of experience in product management, with a successful track record of delivering scalable products and team management
Excellent strategic thinking abilities, with demonstrated experience in product strategy, roadmap planning, and stakeholder management
Thrive in a startup culture: dealing with ambiguity, fast pace, changing needs, and limited resources
Ability to manage and grow a PM team
Ability to lead by influence across a diverse team of business experts, designers, engineers, data scientists, finance, legal, etc.
Ability to build inspiring narratives, prioritize features, evaluate short-term vs. long-term trade-offs, etc.
Ability to clearly articulate the story for what problem you’re solving for and the vision you’re going after, combined with the capacity to dive into minute details when necessary
Fluent English and Mandarin in oral and written communication

Job Responsibility

Define and drive Pilot product’s strategy and roadmap aligning with company-wide goals and advancing global markets’ growth
Partner closely with cross-functional teams like Global Markets, Product Marketing, Design, Engineering, Data Scientists, Finance, etc to ensure seamless product delivery and success
Manage and mentor a team of Product Managers, fostering a culture of ownership, creativity, and continuous learning
Champion local user needs and market trends through customer insights, competitive analysis, and collaboration with cross-functional teams
Develop compelling and clear product narratives and requirement document
Articulate product strategy, proposals, and status to senior leaders and key stakeholders
Build alignment across product teams and cross-functional partners (Design, Engineering, Global Markets, Marketing, Finance, Legal, etc)
Define success metrics and track product performance to inform future iterations and investments

Director, Product Marketing

We are hiring a Director to lead Product marketing. This is a very important, st...

Location

United Kingdom , London

Salary:

Not provided

Intercom

Expiration Date

Until further notice

Requirements

Proven experience leading Product Marketing teams
Already practicing aspects of the “new way” of marketing — creative, fast, anti–cookie cutter
Experience in fast-growing startups or high-velocity environments
Ambitious & Competitive
Confident & Decisive
Curious & Intellectually Engaged
Delivers Great Work & Works Hard
Technical & Internet-Native
Tasteful & Creative
Impatient & Change-Oriented

Job Responsibility

Lead Product Marketing teams
Manage specialist PMMs and full stack marketers, working across PMM, Content, and Advocacy
Own core PMM artifacts: Our positioning
Our messaging house
Our sales enablement content
Translate complex customer requirements and AI technology into compelling stories in the market
Work daily with our Product, Engineering and AI team

What we offer

Competitive salary and equity in a fast-growing start-up
We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
Regular compensation reviews
Pension scheme & match up to 4%
Life assurance
Comprehensive health and dental insurance for you and your dependents
Flexible paid time off policy
Paid maternity leave
6 weeks paternity leave for fathers
Cycle-to-Work Scheme

Fulltime

Product Marketing Lead

Heidi

Location:
United States , New York

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 18, 2026

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Location:United States , New York

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Job Description:

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