Product Marketing Lead, Market Growth & Expansion Job at Waymo (Los Angeles, California)

Product Marketing Lead, Market Growth & Expansion

Waymo is an autonomous driving technology company with the mission to be the wor...

Location

United States , Mountain View; San Francisco; New York City

Salary:

249000.00 - 307000.00 USD / Year

Waymo

Expiration Date

Until further notice

Requirements

15+ years in product marketing or go-to-market leadership within a B2C technology company, with experience bringing complex consumer products or services to market
Demonstrated success leading major marketing launches and market expansions, partnering closely with Product, Operations, and Brand Marketing and influencing cross-functional stakeholders to translate product readiness into effective go-to-market execution
Experience building scalable go-to-market playbooks and owning ongoing market performance, including tracking, optimization, and continuous improvement
Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies
Experience building and leading high-performing marketing teams, setting direction while enabling teams to execute complex launch and expansion programs in close collaboration with cross-functional partners

Job Responsibility

Own end-to-end go-to-market strategy for U.S. and U.K. markets across the full lifecycle, from launch and expansion through ongoing market management and growth. Includes audience insights, positioning, messaging, and cross-functional readiness across Product, Marketing, and Operations
Build scalable launch and growth frameworks that enable repeatable execution across new markets and capability rollouts (e.g., airports, freeways), from initial launch through sustained scale
Partner with Product and Market Operations to inform launch timing, capability rollout strategy, and ongoing expansion based on product readiness, market conditions, and rider demand
Drive aligned planning across Brand Marketing, Growth Marketing, Engagement Marketing, and PR teams on market-specific scaling goals, key narratives, service nuances, and regional details to ensure all are well-informed and unified in addressing each market's ongoing needs
Build and operationalize systems, tools, and reporting to scale market management, including automating performance tracking, surfacing insights, and improving decision-making across a growing portfolio of cities
Oversee marketing strategy for platform partnerships within markets, ensuring clear positioning that reflects nuanced experiences, is easy for consumers to understand, and reinforces overall business goals

What we offer

Discretionary annual bonus program
Equity incentive plan
Health and wellness benefits (medical, dental, vision insurance, mental wellness support, gym membership, special wellness programs)
Financial wellness benefits (competitive compensation, bonus opportunities, equity, employees provident fund, perks and employee discounts)
Flexibility and time off (flexibility to work from another location for four weeks per year, on-site or hybrid work model, remote working opportunities, paid time off, bereavement, sick, and parental leave)

Fulltime

Product Marketing Lead, Payments

We're looking for a strategic and hands-on product marketer to lead product mark...

Location

Canada , Toronto

Salary:

127200.00 - 158000.00 CAD / Year

FreshBooks

Expiration Date

Until further notice

Requirements

7+ years of product marketing experience in B2B software, with a strong preference for experience supporting SMB or professional services customers
A proven track record of leading product launches and feature releases that deliver measurable business and customer outcomes, including adoption and usage growth
Strong positioning and messaging skills, with the ability to distill complex financial products and features into clear, resonant narratives for both customers and internal stakeholders
Deep customer empathy and experience conducting or commissioning research, with a track record of translating insights into action
Excellent cross-functional collaboration skills and the ability to influence without authority across product, marketing, and leadership
A metrics-driven approach, including comfort defining KPIs tied to product adoption and usage, building reporting requirements, and communicating results with clarity

Job Responsibility

Develop and maintain a deep understanding of the payments landscape, competitive offerings, and the needs of small business owners managing cash flow and getting paid, and champion those insights across the business
Contribute customer research and insight generation for core Payments ICPs, translating findings into positioning, messaging, and roadmap recommendations grounded in real customer behaviour
Lead end-to-end go-to-market for payments feature launches, pricing and fee changes, from strategy and positioning through execution and results
Drive payments adoption and expansion by partnering with product and expansion marketing teams to design and run experiments and programs that convert new and existing customers and grow their volume over time
Develop messaging, content and enablement programs that enable the organization to tell a clear, consistent, and compelling story about FreshBooks’s financial products to customers and prospects
Define success metrics for your initiatives, establish reporting frameworks, and ensure executive and cross-functional stakeholders are consistently informed about progress against goals

What we offer

Comprehensive health and wellness benefits
Generous time off including a flexible vacation plan
A retirement savings program or pension plan matched to your local office
Stock options for every full-time employee
Parental leave and new parent support
Annual healthy living credit
Comprehensive medical and dental benefits
Fertility and gender-affirming benefits
Peer Recognition Program
Employee Assistance Program

Fulltime

Growth Marketing Lead

As Luma’s Growth Marketing Lead, you’ll architect the strategy that fuels our ne...

Location

United States , SF Bay Area

Salary:

200000.00 - 240000.00 USD / Year

Luma AI

Expiration Date

Until further notice

Requirements

7+ years of growth and/or marketing experience in product-led or community-driven companies
Proven ability to drive measurable business outcomes, especially revenue growth, through growth and marketing channels
Hands-on experience with growth tools such as automation, SEO, analytics, and campaign management
Analytical and data-driven mindset
you measure, test, learn, and repeat
Comfortable operating autonomously in a high-velocity environment
Excellent written, verbal and presentation skills to executive level partners

Job Responsibility

Architect the strategy that fuels our next stage of expansion
Define our growth vision, build and manage a high-performing team and partners, and design scalable systems that turn experimentation into repeatable success
Oversee the full growth engine, from optimizing existing channels to discovering new ones, and ensure every initiative ladders up to measurable, sustainable adoption of our products
Dive into analytics to identify growth levers and double down on what is working
Collaborate with Engineering, Product and Design to optimize the user journey and conversion funnel
Design and launch experiments to drive user acquisition, engagement, and retention across web, social, paid, influencer and community channels
Build, test, and automate growth systems using modern tools without waiting for permission
Drive product decisions to improve conversion and deliver a best-in-class customer experience across all touchpoints
Ideate and execute rapid A/B tests, SEO initiatives, and email or performance campaigns

Fulltime