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At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and adoption for Scale’s offering. We understand our customers’ needs and challenges and ensure that their voices are reflected in product development and messaging. We then partner closely with product, engineering, research, sales, comms, and the broader marketing team to create a cohesive customer experience across all our channels. This role sits at the center of Scale’s GenAI data products, which power the world’s leading AI labs. As one of the largest providers of high-quality AI training data, we’ve built our reputation on speed, quality, frontier research, and a growing suite of multimodal data capabilities. The market is evolving fast, and we’re looking for a marketer who can go on offense to sharpen our narrative and build a playbook that earns the trust of the AI community. The ideal candidate combines strategic thinking with hands-on execution.
Job Responsibility:
Own positioning and messaging for Scale’s GenAI data products, articulating our differentiation on data quality, delivery speed, and multimodal breadth in a way that resonates with AI researchers and technical buyers
Lead the content and social strategy for Scale Labs’ dedicated online presence, taking a research-native approach that earns attention and credibility from the AI community
Build and maintain competitive intelligence and a sharp point of view on the data market, arming the team with differentiated positioning as the market evolves
Partner with Scale Labs researchers to amplify published work - leaderboards, benchmarks, and research papers - and translate it into pipeline and demand generation for the GenAI business
Develop go-to-market strategies for new data offerings and modalities, working closely with product and sales to drive awareness and build market momentum
Collaborate cross-functionally with sales, engineering, and research to ensure consistent, compelling messaging across every customer touchpoint
Requirements:
5+ years of experience in product marketing, with a track record of marketing technical products to developer or research audiences
Strong technical fluency and passion for AI. You can hold a credible conversation about AI/ML fundamentals, training, and the role of data quality in model performance
Experience building social-native content and community strategies on platforms like X, with an instinct for what resonates with technical practitioners
Excellent written communication and storytelling skills — you can make complex technical concepts compelling without oversimplifying them
Ability to work across functions and move fast in a dynamic, high-stakes environment
Nice to have:
Familiarity with the AI training data market, or adjacent data and infrastructure spaces
An existing network or relationships within the AI research community
Experience navigating competitive markets where differentiation requires more than feature comparisons