Product Marketing Lead, Core Job at FreshBooks (Toronto)

Product Marketing Lead, Payments

We're looking for a strategic and hands-on product marketer to lead product mark...

Location

Canada , Toronto

Salary:

127200.00 - 158000.00 CAD / Year

FreshBooks

Expiration Date

Until further notice

Requirements

7+ years of product marketing experience in B2B software, with a strong preference for experience supporting SMB or professional services customers
A proven track record of leading product launches and feature releases that deliver measurable business and customer outcomes, including adoption and usage growth
Strong positioning and messaging skills, with the ability to distill complex financial products and features into clear, resonant narratives for both customers and internal stakeholders
Deep customer empathy and experience conducting or commissioning research, with a track record of translating insights into action
Excellent cross-functional collaboration skills and the ability to influence without authority across product, marketing, and leadership
A metrics-driven approach, including comfort defining KPIs tied to product adoption and usage, building reporting requirements, and communicating results with clarity

Job Responsibility

Develop and maintain a deep understanding of the payments landscape, competitive offerings, and the needs of small business owners managing cash flow and getting paid, and champion those insights across the business
Contribute customer research and insight generation for core Payments ICPs, translating findings into positioning, messaging, and roadmap recommendations grounded in real customer behaviour
Lead end-to-end go-to-market for payments feature launches, pricing and fee changes, from strategy and positioning through execution and results
Drive payments adoption and expansion by partnering with product and expansion marketing teams to design and run experiments and programs that convert new and existing customers and grow their volume over time
Develop messaging, content and enablement programs that enable the organization to tell a clear, consistent, and compelling story about FreshBooks’s financial products to customers and prospects
Define success metrics for your initiatives, establish reporting frameworks, and ensure executive and cross-functional stakeholders are consistently informed about progress against goals

What we offer

Comprehensive health and wellness benefits
Generous time off including a flexible vacation plan
A retirement savings program or pension plan matched to your local office
Stock options for every full-time employee
Parental leave and new parent support
Annual healthy living credit
Comprehensive medical and dental benefits
Fertility and gender-affirming benefits
Peer Recognition Program
Employee Assistance Program

Fulltime

Lead Product Marketing Manager, New Business

Reporting to the Director of Product Marketing, the Lead Product Marketing Manag...

Location

United States

Salary:

154000.00 - 194810.00 USD / Year

Spring Health

Expiration Date

Until further notice

Requirements

6–8 years of product marketing or related experience, with a strong track record in new business acquisition and B2B marketing
Expertise in developing compelling sales narratives, pitch materials, and industry-specific value propositions
Experience collaborating on large, strategic deals in a highly competitive market
Strong communicator and storyteller with executive presence and sharp attention to detail
Comfortable managing multiple priorities and balancing strategic and tactical work
Prior experience in healthtech, B2B SaaS, or high-growth environments is preferred

Job Responsibility

Lead development of Spring Health’s core pitch narratives and demo storylines, ensuring they are compelling, differentiating, and tailored for buyer personas
Build and scale industry-specific toolkits for Sales across verticals including healthcare, retail, and finance, aligning closely with GTM strategy
Serve as strategic marketing partner on jumbo deals, developing finalist presentations and customer-facing content that wins competitive evaluations
Collaborate cross-functionally with Sales, Clinical, Product, and Marketing to align messaging and ensure consistency across the buyer journey
Maintain and evolve a library of sales-ready assets, including decks, one-pagers, and product overviews that reflect the latest product capabilities
Leverage market trends, buyer feedback, and competitive activity in messaging and asset development

What we offer

Health, Dental, Vision benefits start on your first day
Access to One Medical accounts
HSA and FSA plans available, with Spring contributing up to $1K for HSAs
Employer sponsored 401(k) match of up to 2%
Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
Competitive paid time off policies including vacation, sick leave and company holidays
At 6 months tenure, parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
Access to Noom, a weight management program
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
Access to Wellhub for fitness, mindfulness, nutrition, and sleep

Fulltime

Product Marketing Lead

Heidi is building an AI Care Partner that works alongside clinicians. The Produc...

Location

United States , New York

Salary:

55.00 - 85.00 USD / Hour

Heidi

Expiration Date

Until further notice

Requirements

Senior product marketer with real US healthcare experience
Has personally built positioning, messaging, and competitive enablement
Comfortable being close to deals, objections, and uncomfortable truths
Exceptional writer with strong narrative instincts
Fast, decisive, and energized by continuous iteration
Based in New York to work with our in-office team face-to-face

Job Responsibility

Build and Continuously Refine the US Value Proposition
Competitive Intelligence & Market Reality (Core to the Role)
Deal-Critical Enablement (Built, Tested, Improved)
Own and Iterate on US Storytelling
Be the Voice of the US Market Internally

What we offer

Healthcare, Dental, Vision benefit options
401k with 3% match
Personal development budget of $500 per annum
Become an owner, with shares (equity) in the company

Fulltime

Senior Director of Product Marketing, Dropbox Core

Dropbox is hiring a Senior Director of Product Marketing to lead our Core Dropbo...

Location

United States

Salary:

241400.00 - 408200.00 USD / Year

Dropbox

Expiration Date

Until further notice

Requirements

10+ years in product marketing or a related field, including 3+ years in a formal people management role
Experience leading GTM strategy for large-scale, cross-platform products
Proven success in owning and scaling product-led growth strategies
Strong leadership presence with the ability to influence senior stakeholders across product and business functions
Ability to coach high-performing PMMs and grow talent
Excellent communication and storytelling skills for both internal and external audiences
Comfort working across data, research, and customer feedback to drive decisions

Job Responsibility

Lead Strategic Positioning and Messaging
Build and Manage a High-Performing Team
Own Product Marketing Strategy for Core Experiences
Champion the Voice of the Customer
Drive Product-Led Growth Initiatives
Operate as a Cross-Functional Leader

What we offer

Competitive medical, dental, and vision coverage
401(k) plan with a generous company match and immediate vesting
Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more
Income Protection Plans: Life and disability insurance
Business Travel Protection: Travel medical and accident insurance
Perks Allowance
Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
Access to over 10,000 global co-working spaces through Gable.to
Quarterly Cell phone and internet allowance
Mental health and wellness benefits

Fulltime

Product Management Lead, Core Experience

As a PM Lead, you’ll be responsible for product strategy and execution at Glean ...

Location

United States , San Francisco Bay Area

Salary:

210000.00 - 240000.00 USD / Year

Glean

Expiration Date

Until further notice

Requirements

10+ years of experience in product management at SaaS companies, primarily serving large enterprises with responsibilities spanning customer-facing surfaces and features as well as internal capabilities and services
Strong technical background and excel at analytical thinking
Excellent written and verbal communicator
Proven track record of taking ownership, taking initiative, and delivering results
Collaborate effectively with cross-functional partners
Have a learning and growth mindset
Mission-first and understand that your success is measured by your product and team’s success
An early adopter in building with or adopting AI for your own product craft and you are excited about helping customers accelerate their own AI adoption journey

Job Responsibility

Spending a lot of time with our customers to deeply understand their knowledge needs
Developing key parts of our product roadmap, marrying customers’ needs with our product vision
Empowering your team by giving context, setting direction, and building alignment
Driving customer-focused decisions, clear prioritization, and efficient execution
Coordinating cross-functionally with with leadership, go-to-market teams, and other key stakeholders across the company
Building processes that will scale as our team and company go through rapid growth

What we offer

Medical, Vision, and Dental coverage
Generous time-off policy
Opportunity to contribute to your 401k plan
Home office improvement stipend
Annual education and wellness stipends
Vibrant company culture through regular events
Healthy lunches daily

Fulltime

Senior Director, Product Marketing

As Senior Director of Product Marketing, you will own and evolve the company's p...

Location

Ireland , Dublin

Salary:

Not provided

Supermetrics

Expiration Date

Until further notice

Requirements

12+ years of experience in product marketing or related roles within B2B SaaS
8+ years leading PMM teams, ideally in high-growth or scale-up environments
Proven success launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG)
Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly
Deep understanding of SaaS monetisation, pricing, and packaging
Experience partnering with executive teams to influence product direction and revenue strategy
Strong analytical mindset and comfort with data-driven decisions
Demonstrated experience designing workflows where AI/agents handle execution within human-defined strategic frameworks
A clear point of view on what PMM humans should own vs. what agents should operate
Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing

Job Responsibility

Design and lead an AI-native Product Marketing function
Own and refine the core product story, value propositions, and messaging framework
Design agent-assisted workflows to continuously test and adapt messaging
Lead Strategic Go-to-Market (GTM) orchestration
Build agent-driven launch orchestration workflows
Partner on GTM motions to support both PLG and SLG
Serve as a key collaborator in Pricing, Packaging & Monetisation decisions
Establish an always-on Customer, Competitive & Market Intelligence system
Design and maintain dynamic, agent-generated enablement assets
Equip Sales, Marketing, and Customer Success to translate technical capabilities into buyer value

Fulltime

Director of Product, Core Markets

We’re Fundraise Up - a global fundraising platform built to make donating to non...

Location

Poland

Salary:

Not provided

Vue

Expiration Date

Until further notice

Requirements

10+ years in Product Management, with 3+ years leading PMs (managing managers or multiple PMs across areas)
Enterprise B2B experience (SaaS/fintech/payments/e-commerce or adjacent), including pre-sales/RFPs and complex stakeholder management
Proven discovery & execution track record: from insight → business case → delivery → measurable impact
Metrics fluency: ARR, NRR, win-rate, conversion, adoption, time-to-value
strong analytical and decision-making skills
Communication: C1/C2 English—clear, confident, and persuasive with executives and cross-functional teams
Travel-ready: comfortable with regular customer visits and conferences (including the U.S.)
Fluent English (C1) and Russian (Native)

Job Responsibility

Develop deep expertise in Core Markets — understand segments, buying behaviors, procurement and RFP patterns, compliance requirements, and the key barriers to adoption
Drive continuous discovery — conduct executive interviews, site visits, and industry events, translating insights into clear “must-haves” versus differentiators for each vertical
Own strategic enterprise deals — present the product vision, address objections, and collaborate with the Go-to-Market team to co-create scalable, enterprise-grade rollout plans
Define and own the Core Markets strategy and multi-quarter roadmap across verticals
articulate crisp bets with quantified business cases
Balance scale vs. customization: protect product integrity while unlocking enterprise wins (no “zoo” of one-offs)
Set and deliver against OKRs that tie directly to revenue and adoption (ARR growth, win-rate, NRR, adoption of key capabilities)
Hire, mentor, and inspire 2–5 PMs (vertical leads). Build a culture of ownership, curiosity, and high accountability
Establish operating rituals (discovery cadence, metrics reviews, launch playbooks) that scale learning and delivery
Grow leaders: coach PMs to manage their own cross-functional pods and represent the product credibly with enterprise customers

What we offer

31 days off
100% paid telemedicine plan
Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace
English learning courses
Relevant professional education
Gym or swimming pool
Co-working
Remote working

Fulltime

Director of Product, Core Markets

As Director of Product, Core Markets, you will own the strategy and execution th...

Location

United States

Salary:

Not provided

Fundraise Up

Expiration Date

Until further notice

Requirements

10+ years in Product Management, with 3+ years leading PMs (managing managers or multiple PMs across areas)
Enterprise B2B experience (SaaS/fintech/payments/e-commerce or adjacent), including pre-sales/RFPs and complex stakeholder management
Proven discovery & execution track record: from insight → business case → delivery → measurable impact
Metrics fluency: ARR, NRR, win-rate, conversion, adoption, time-to-value
strong analytical and decision-making skills
Communication: C1/C2 English—clear, confident, and persuasive with executives and cross-functional teams
Travel-ready: comfortable with regular customer visits and conferences (including the U.S.)

Job Responsibility

Develop deep expertise in Core Markets — understand segments, buying behaviors, procurement and RFP patterns, compliance requirements, and the key barriers to adoption
Drive continuous discovery — conduct executive interviews, site visits, and industry events, translating insights into clear 'must-haves' versus differentiators for each vertical
Own strategic enterprise deals — present the product vision, address objections, and collaborate with the Go-to-Market team to co-create scalable, enterprise-grade rollout plans
Define and own the Core Markets strategy and multi-quarter roadmap across verticals
articulate crisp bets with quantified business cases
Balance scale vs. customization: protect product integrity while unlocking enterprise wins (no 'zoo' of one-offs)
Set and deliver against OKRs that tie directly to revenue and adoption (ARR growth, win-rate, NRR, adoption of key capabilities)
Hire, mentor, and inspire 2–5 PMs (vertical leads)
Build a culture of ownership, curiosity, and high accountability
Establish operating rituals (discovery cadence, metrics reviews, launch playbooks) that scale learning and delivery

What we offer

31 days off
100% paid telemedicine plan
Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace
English learning courses
Relevant professional education
Gym or swimming pool
Co-working
Remote working

Fulltime

Select Country

Product Marketing Lead, Core

Job Responsibility

Requirements

Nice to have

What we offer

Looking for more opportunities?

Product Marketing Lead, Core

Product Marketing Lead, Payments

Lead Product Marketing Manager, New Business

Product Marketing Lead

Senior Director of Product Marketing, Dropbox Core

Product Management Lead, Core Experience

Senior Director, Product Marketing

Director of Product, Core Markets

Director of Product, Core Markets

Our AI answers in your language