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Product Marketing Director

Ireland, Dublin · Job Posted May 29, 2026
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Job Responsibility

  • Define a clear, differentiated positioning for Waystone’s global fund administration offering, aligned to client needs and country market trends
  • Develop strong value propositions and sales narratives that demonstrate why asset managers should switch and outsource to Waystone
  • Build asset class/strategy propositions, positioning Waystone’s overall/cross-service product suite e.g. real estate, private credit, private equity
  • Build and maintain a toolkit of product marketing assets e.g. pitch decks, battle cards, case studies, FAQs, objection handling
  • Partner with Waystone’s Product and Commercial teams to ensure messaging is consistently and effectively delivered in customer engagements
  • Create and execute a promotional strategy to build brand awareness and generate new leads
  • Own the promotional calendar across channels (digital, events, editorial content, partnerships, PR)
  • Align with demand generation efforts to ensure messaging consistency and measurable impact on pipeline
  • Develop high-quality thought leadership, insights, and editorial content to build credibility and influence decision-makers
  • Collaborate with subject matter experts and external partners to ensure content reflects Waystone’s expertise and authority
  • Partner with Commercial sales leaders to design campaigns and nurture activities that accelerate opportunities and improve win rates
  • Monitor market dynamics and competitor positioning, providing intelligence and tools to strengthen Waystone’s competitive edge

Requirements

  • Extensive product marketing experience in financial services, fund administration, fintech, SaaS, or B2B professional services
  • Proven ability to create positioning, value propositions, and go-to-market strategies that generate measurable demand
  • Strong experience in sales enablement and close collaboration with commercial teams
  • Exceptional written and verbal communication skills
  • able to translate complex concepts into compelling stories
  • Experience in building demand generation campaigns and measuring their impact on pipeline
  • Commercially minded, strategic thinker with hands-on execution skills
  • Bachelor's degree in marketing, business or a related field

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