Product Marketing Director

• Market Research: Independently scope and lead primary market research with key opinion leaders, referring providers, patients and families
• Product Storytelling & Positioning: Serve as a marketing expert on Equip's product storytelling, focusing on crafting compelling value propositions, differentiators, and use cases
• New Product Champion: Educate internal teams on new product features, benefits, and positioning
• Go-To-Market (GTM) Strategy: Collaborate closely with Commercial, Clinical, Care Operations, and Product teams to develop and support the go-to-market strategy and launch plan
• Product Launch Campaigns & Content Creation: Lead the creation of marketing campaigns and content across different audience segments for product launches
• Market Insights Analysis & Reporting: Oversee the systematic collection and integration of market feedback during a product launch to provide actionable insights
• Stakeholder Management: Educate and align stakeholders on marketing strategies, performance metrics, and overall product positioning
• Perform other duties as assigned

• 8+ years experience in product marketing or go-to-market roles
• Experience setting and executing go-to-market launch strategies for B2B and B2C audiences
• Familiarity with the healthcare industry, including providers, payers, patients is required
• Strong analytical skills with the ability to interpret data, track performance metrics, and make data-driven decisions
• Deep understanding of end-to-end marketing strategy, including digital marketing, content marketing, and campaign management
• Strong primary and secondary research skills, such as scoping and leading customer interviews, surveys, and focus groups and conducting competitive analyses
• Ability to work effectively with senior stakeholders, aligning diverse teams toward shared goals
• Excellent written and verbal communication skills, with a knack for storytelling and crafting messaging

Offers Bonus