Product Marketing Director Job at Agentio (New York)

Job Description

As the first Product Marketing Director on the team, you'll play a foundational role in translating our product’s value into compelling, actionable messaging that drives adoption. You’ll rapidly test, iterate, and deliver results that enable seamless connection between brands and creators. This is a high-impact, high-visibility opportunity to build the PMM function from the ground up at a hypergrowth startup. You’ll get to tell our incredible and evolving story to the world—working directly with the CEO and CTO, as well as Sales and Product leaders. We're looking for a strategic thinker who’s also a doer: someone energized by building, experimenting, and delivering impact at high velocity.

Job Responsibility

Develop and deliver messaging, positioning, and materials quickly—turning ideas into actionable assets in days, not weeks
Own weekly product rollouts and updates, driving excitement and adoption through clear and compelling communication
Actively test and iterate on messaging, adapting based on feedback and results to ensure we’re always hitting the mark
Deeply understand our customers and prospects, turning you into the team’s platform and industry expert
Simplify complex product functionality into concise, value-driven messaging for both brands and creators
Use data, customer feedback, and team input to uncover trends and opportunities, crafting compelling stories that resonate with users and prospects
Create strategic messaging frameworks—including use cases, personas, and customer stories—to support go-to-market activities across pitch decks, product features, external comms, our website, and PR
Plan and execute product launches quickly and precisely, ensuring seamless cross-functional coordination
Collaborate with Product and Sales to deliver messaging and materials that align with evolving priorities
Act as the voice of the product, ensuring all stakeholders stay aligned and informed
Work with the CEO and CTO to define success metrics for each rollout and measure adoption to continuously improve
Partner closely with Product, Sales, Customer Success, and Operations to ensure alignment across teams
Bring a scrappy, ownership mentality to create processes, generate new ideas, and drive measurable outcomes
Facilitate clear communication channels between teams, fostering collaboration and minimizing roadblocks

Requirements

8+ years of experience in product marketing in MarTech/AdTech, having marketed a product to marketers/advertisers
Proven ability to operate in high-growth, fast-paced environments
Exceptional ability to learn quickly, pivot effectively, and deliver high-quality work on tight timelines
A deep understanding of performance marketing—what drives efficiency, how to measure across the funnel, and how to optimize for success
A history of successful product launches and marketing initiatives in zero-to-one environments
Strong analytical and storytelling skills, with experience using data to guide decisions and craft compelling narratives
A deep obsession with using AI tools and LLMs to gain 10x leverage and automate previously-manual tasks
Demonstrated success launching products, enabling sales teams, and driving adoption with speed and impact
A clear, concise communication style that connects with both technical and non-technical audiences

Nice to have

You’re familiar with and passionate about the creator economy and digital advertising
You bring an entrepreneurial mindset, able to balance speed with strategy
You’re laser-focused on outcomes and delivering value to users
You’re comfortable in zero-to-one environments and thrive when you truly own the outcome
You’re a natural leader with aspirations to grow into a leadership role
You’re ready to roll up your sleeves, get things done, and work harder than you’ve likely ever worked before, but with far greater reward
You’re a positive, honest, empathetic, and curious teammate
You understand that Agentio is building in-person, and is in-office 5 days/week

What we offer

Flexible PTO – Take the time you need to recharge
Comprehensive Health Coverage – Top medical plan through Aetna
Dental & Vision Plans – Protect your smile and your sight with coverage from Guardian
401(k) Retirement Plan – Invest in your future while you build your career
$100 Monthly Lifestyle Credit – Use it to shop with our amazing Agentio Brand Partners
Free Lunch 5x a week!
Gym in the building! – Your workout, right downstairs

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Product Marketing Director

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