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Leads others to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a feature, product, and/or solution. Contributes to or influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft AI's business goals and strategy. Collaborates with others to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsoft AI's Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals. Identifies and directs marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution. Delivers sales enablement and field support. Facilitates the building and executing marketing plans and strategies across functions to achieve product revenue goals. Develops partnerships to lead and deliver differentiated customer value and company growth.
Job Responsibility:
Leads others to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a feature, product, and/or solution
Contributes to or influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft AI's business goals and strategy
Collaborates with others to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsoft AI's Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals
Identifies and directs marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution
Delivers sales enablement and field support
Facilitates the building and executing marketing plans and strategies across functions to achieve product revenue goals
Develops partnerships to lead and deliver differentiated customer value and company growth.
Requirements:
Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
OR equivalent experience.
Nice to have:
Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business
OR equivalent experience
10+ years of experience in product marketing or go-to-market (GTM) strategy at scale, specifically within digital advertising, publisher ecosystems, or multi-sided marketplace dynamics
Deep fluency in emerging AI paradigms (e.g., LLM grounding, data retrieval APIs, Model Context Protocol, and the commercialization of unstructured/dark data) with the ability to translate these into actionable monetization approaches for publishers
Demonstrated expertise in global product activation, taking complex, 0-to-1 platform initiatives from engineering concept to market reality, ensuring alignment between supply-side PMs and demand-side revenue goals.