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Our entertainment client is seeking a temporary/contract Product Marketing Coordinator (A/B Testing) to join their team on-site in Burbank. This junior-level role supports day-to-day website and landing page operations, with a strong focus on experimentation and optimization. The position sits at the intersection of marketing and product/engineering and works closely with acquisition marketing, analytics, design and engineering teams. This is an excellent opportunity for someone who is eager to gain hands-on experience in website optimization, A/B testing and cross-functional collaboration within a fast-paced environment.
Job Responsibility:
Support the building, updating and management of marketing landing pages using a content management system (CMS)
Assist with the setup, execution, QA and monitoring of A/B and multivariate tests
Collaborate with marketing, product, engineering and analytics teams to help define business requirements for website and landing page features
Partner with designers, copywriters and creative teams to support content and asset production
Analyze website performance and experimentation results, helping translate data into actionable insights
Apply best practices for conversion rate optimization, SEO and user experience across web experiences
Support audience segmentation and customer journey analysis to inform testing and optimization strategies
Learn and operate proprietary CMS and experimentation platforms
Manage multiple tasks and priorities in a fast-paced, evolving environment
Requirements:
Ability to work on-site in Burbank, CA (this is not a remote position)
Experience in digital marketing, product marketing or product management
Experience optimizing web pages or landing pages
Familiarity with content management systems (CMS) and web analytics tools
Basic understanding of A/B testing concepts, SEO best practices and digital performance metrics
Ability to collaborate effectively with cross-functional teams, including marketing, design, product and engineering
Strong analytical, organizational, and problem-solving skills
Nice to have:
Hands-on experience with A/B or multivariate testing tools (e.g., Optimizely, VWO, Adobe Target, Google Optimize, or similar)
Experience supporting acquisition or performance marketing teams
Exposure to agile development environments or working with product and engineering teams
Basic knowledge of HTML, CSS or JavaScript
Experience with analytics platforms such as Google Analytics
Interest in conversion rate optimization (CRO) and experimentation