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Product Marketing Content Manager

https://www.lhh.com/ Logo

LHH

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Location:
United Kingdom

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Contract Type:
Employment contract

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Salary:

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Job Description:

We are seeking an experienced and strategic Product Marketing Content Manager to help define and drive a unified, global cross-business marketing content strategy. This role is pivotal in aligning multiple solutions and business units under one cohesive go-to-market (GTM) approach, targeting common buyers across the organisation. You will create frameworks, messaging, and actionable content that bridges the gap between high-level thought leadership and product-specific enablement, enabling our sales teams to have compelling, insight-led conversations at every stage of the buyer journey.

Job Responsibility:

  • Define and implement a cross-business content strategy that aligns multiple solution offerings to a unified buyer journey
  • Collaborate with product marketers, solution owners, marketers, sales enablement and sales leaders to craft strategic narratives that unify product and innovation value into a single customer story
  • Identify critical buyer inflection points across the customer lifecycle and create content frameworks that address those moments in time, with tailored messaging
  • Partner with marketing, sales enablement, customer success and product and innovation teams to ensure a “one business” approach to product positioning and GTM messaging
  • Drive consistency and coherence in how we speak to our buyers across product lines, ensuring the value proposition reflects a unified business strategy
  • Create action-oriented sales content (talk tracks, playbooks, customer-facing collateral, solution briefs) that links high-level thought leadership with critical business inflection points and product and innovation capabilities
  • Develop tools that enable sales teams to move from insight to action, equipping them to have value-based conversations with complex buyers
  • Establish content measurement and feedback loops to continuously improve based on performance data and seller input

Requirements:

  • 7+ years in product marketing, content strategy, or B2B marketing roles (enterprise services and solutions industry preferred)
  • Proven track record developing cross-functional messaging and strategic narratives across complex product portfolios
  • Experience aligning multiple business units or solutions to a single buyer-centric content strategy
  • Exceptional storytelling, writing, and content creation skills, with a sharp focus on clarity, relevance, and impact
  • Strategic thinker with a deep understanding of buyer psychology, sales cycles, and marketing funnel dynamics
  • Strong collaborator with the ability to influence and align stakeholders across marketing, product, and sales
  • Ability to translate abstract business value into clear, actionable content that drives engagement and conversion
  • Comfortable navigating ambiguity and leading content strategy across matrixed or siloed organisations
  • Must have the right to work in the UK

Nice to have:

  • Familiarity with sales enablement platforms (Seismic), CMS (Salesforce), and content performance analytics
  • Experience in a global, multi-product B2B organisation
  • Understanding of industry thought leadership, content and persona frameworks (e.g. Challenger, Jobs-to-be-Done), and value-based messaging
What we offer:
  • Flexible working model
  • Private medical insurance (PMI)
  • Group personal pension plan
  • Career support for family and friends
  • 25 working days paid holiday with the opportunity to buy extra days off each year

Additional Information:

Job Posted:
December 27, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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