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We are seeking a driven and creative Product Marketing Associate to join our dynamic marketing team. In this role, you will be at the heart of our go-to-market strategy, helping to shape how we introduce our products to the world and drive their adoption. You will work at the intersection of Product, Sales, and Marketing to translate product features into compelling value propositions that resonate with our target audience. This role would report directly to the Director of Product Marketing, supporting the growth of B2B marketing at Pomelo Care. This is an opportunity to have direct ownership of driving growth in our Medicaid market.
Job Responsibility:
Messaging & Positioning: Collaborate with the Director to develop and refine product messaging that clearly articulates our value proposition and differentiates us from the competition
Sales Enablement: Create and maintain essential sales tools and collateral, including pitch decks, product datasheets, battle cards, case studies, and demo scripts to empower our sales team to win
Market Intelligence: Conduct competitive analysis and market research to understand industry trends, customer needs, and the competitive landscape, sharing key insights with the Product and Marketing teams
Content Creation: Partner with the demand generation and event teams to create compelling marketing assets—such as blog posts, webinars, and customer stories—that drive awareness and lead generation
Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field
1-3 years of experience in a marketing role, preferably in product marketing, content marketing, or product management within a B2B digital health, SaaS, or technology company
Exceptional written and verbal communication skills, with a talent for storytelling and simplifying complex concepts
Strong organizational and project management skills, with the ability to manage multiple projects in a fast-paced environment
A collaborative, team-oriented mindset with a proven ability to work effectively with cross-functional teams
Nice to have:
Healthcare experience, specifically marketing to Medicaid health plans
Experience creating sales enablement materials and marketing content
RFP management and content creation
Familiarity with market research and competitive analysis techniques
A self-starter with the ability to operate independently and drive projects forward in a fast-paced environment
Experience with marketing and sales tools such as [e.g., Salesforce, HubSpot, Asana]
What we offer:
Competitive healthcare benefits
Generous equity compensation
Unlimited vacation
Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)
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