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Brightspeed Logo Brightspeed · IT - Administration

Product Marketing Analyst – Fiber & WiFi

United States, Charlotte · Job Posted January 22, 2026
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Job Description

The Product Marketing Analyst – Fiber & WiFi supports Product and Product Marketing teams by delivering data-driven insights that improve the performance, positioning, and customer experience of the company’s Fiber and in-home WiFi portfolio. This hybrid role blends product analytics, customer insights, market intelligence, and go-to-market performance analysis to help ensure fiber internet and WiFi services deliver exceptional reliability, speed, and value. The analyst evaluates how customers experience fiber and WiFi products, identifies opportunities to improve connectivity and satisfaction, and informs product strategy, packaging, and messaging.

Job Responsibility

  • Analyze performance of fiber plans, speed tiers, in-home WiFi solutions, and value-added services
  • Track and report KPIs including plan mix, WiFi reliability, latency, speed test results, NPS, churn, and first-call resolution
  • Identify friction points across installation, activation, router setup, coverage, equipment usage, and support interactions
  • Provide actionable recommendations to improve fiber connectivity, WiFi coverage, perceived speed, and overall in-home experience
  • Evaluate network usage patterns, including bandwidth demand, multi-device households, and peak-hour performance
  • Analyze WiFi performance data such as signal strength, device connectivity, mesh behavior, and common failure points
  • Identify customer segments that would benefit from premium speed tiers, whole-home WiFi, mesh systems, or upgraded equipment
  • Support decisions related to speed tier design, plan packaging, WiFi equipment tiers, and service add-ons
  • Analyze adoption and performance of bundled offerings such as managed WiFi, mesh nodes, static IP, and enhanced support
  • Evaluate opportunities for new products and features (e.g., multi-gig speeds, gaming optimizations, parental controls, smart home integrations)
  • Model customer adoption, upgrade behavior, and the impact of pricing or packaging changes
  • Benchmark competitive offerings across fiber, cable, fixed wireless, and telco providers, with emphasis on WiFi equipment, speeds, reliability, and service features
  • Monitor trends in fiber performance, whole-home WiFi, WiFi 6/7, latency-sensitive applications, and hardware innovation
  • Deliver insights that inform product differentiation, positioning, and messaging
  • Support pilots and A/B tests for new WiFi equipment, speed tiers, installation flows, self-install kits, and app-based features
  • Define success metrics and evaluate test outcomes across performance, adoption, satisfaction, and support impact
  • Recommend whether to scale, refine, or discontinue enhancements based on data and customer feedback
  • Analyze VOC inputs including NPS, surveys, installation reviews, performance feedback, and customer support interactions
  • Identify root causes of dissatisfaction related to WiFi coverage, router setup, outages, and speed perception
  • Develop customer personas and journey insights to guide product and experience improvements
  • Provide data-backed insights to support messaging around fiber reliability, WiFi experience, equipment capabilities, and performance benefits
  • Evaluate which value propositions resonate across customer segments
  • Support launch measurement and deliver post-launch performance insights
  • Build and maintain dashboards tracking fiber product performance, WiFi reliability, customer experience KPIs, and product adoption
  • Partner with data engineering and network teams to ensure accurate instrumentation of key product and WiFi events
  • Maintain clean, documented data pipelines to support ongoing decision-making

Requirements

  • 2–5+ years of experience in product analytics, product marketing analytics, business intelligence, customer insights, or related roles
  • Experience working with both quantitative and qualitative research methods
  • Strong analytical skills with proficiency in SQL and BI/analytics tools (e.g., Looker, Tableau, Power BI, Amplitude)
  • Ability to synthesize complex data into clear insights and recommendations
  • Strong written and verbal communication skills, with the ability to collaborate across technical and non-technical teams

Nice to have

  • Experience in fiber, broadband, WiFi, telecom, or consumer connectivity services
  • Familiarity with network and WiFi performance concepts (bandwidth, latency, signal strength, mesh systems)
  • Experience with customer experience analytics (support data, NPS, onboarding behavior)
  • Exposure to experimentation and product testing frameworks

What we offer

  • competitive medical, dental, vision, and life insurance
  • employee assistance program
  • 401K plan with company match
  • host of voluntary benefits
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