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Keyrock Logo Keyrock · -

Product Marketer

· Job Posted January 10, 2026
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Job Description

We are looking for a Product Marketer (DeFi) to lead our on-chain marketing efforts across Keyrock’s DeFi products.

Job Responsibility

  • Own product positioning, messaging, and narrative for DeFi products and launches
  • Translate complex onchain mechanics into clear user-facing value propositions
  • Drive ecosystem awareness and adoption through targeted campaigns and community engagement
  • Execute growth initiatives across community, ecosystem, and distribution channels to drive sustainable user adoption
  • Design and manage onchain growth experiments focused on measurable product usage, engagement, and retention
  • Craft and execute multi-channel campaigns across organic content, paid efforts, and growth loops
  • Lead go-to-market plans for new protocol launches, features, and network expansions
  • Track marketing performance, optimize campaigns, and report on key metrics

Requirements

  • 6+ years of experience in marketing
  • At least 3+ years in a DeFi protocol or onchain product
  • Proven track record of bringing DeFi products to market and driving user acquisition and retention
  • Strong experience across B2C growth and B2B partnership development
  • Ability to lead end-to-end strategy and execution of full-funnel demand generation campaigns
  • Data-driven mindset with experience defining KPIs, tracking performance, and iterating based on results
  • Hands-on experience with pipeline attribution, campaign performance metrics, and MarTech infrastructure
  • Entrepreneurial mindset with comfort operating in fast-paced, high-growth environments
  • Self-awareness and powerful communication skills
  • Fiercely passionate
  • Crypto enthusiast
  • Driven
  • Collaborative
  • Acts with ownership
  • Delivers solid, scalable outcomes

What we offer

  • A competitive salary package
  • Autonomy in your time management thanks to flexible working hours and the opportunity to work remotely
  • The freedom to create your own entrepreneurial experience by being part of a team of people in search of excellence
  • Positive and collaborative work environment
  • Hire, reward and promote entirely based on merit and performance
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