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We are looking for an experienced Product Manager to join our team in Charlotte, North Carolina, on a Contract to permanent position. In this role, you will play a pivotal part in driving the development of innovative advertising solutions within the printing and publishing industry. You’ll collaborate across teams to transform ideas into actionable products and strategies, ensuring alignment with market needs and business goals.
Job Responsibility:
Define, test, and refine new advertising solutions, including social media formats, short-form videos, and other creative ad products
Develop comprehensive product specifications and go-to-market strategies to support new offerings
Lead pilot programs to evaluate product potential, analyze outcomes, and decide on scaling, iteration, or retirement
Work closely with UX designers, developers, and AI tools to build and enhance product functionality
Create sales enablement materials such as pricing models, training resources, and product documentation
Monitor product performance metrics to identify opportunities for optimization in pricing, packaging, and delivery
Collaborate with local sales teams to gather insights and incorporate market feedback into product development
Partner with cross-functional teams, including advertising operations, editorial, design, marketing, and client experience, to ensure seamless execution
Manage relationships with external vendors and partners to support product initiatives
Contribute to product release cycles and work to improve processes and workflows
Requirements:
At least 5 years of experience in product management, preferably within digital advertising
Proven ability to translate concepts into actionable product specifications and prototypes
Experience in running pilot programs, analyzing data, and scaling successful solutions
Strong analytical skills with the ability to interpret performance data and identify areas for improvement
Adept at collaborating across functions, including sales, marketing, UX, development, and operations
Excellent communication skills, including the ability to develop sales materials and articulate product positioning
Comfortable working in fast-paced environments with multiple stakeholders and evolving priorities
Proficiency in tools such as Atlassian Jira, Microsoft Excel, and Agile Scrum methodologies
What we offer:
medical, vision, dental, and life and disability insurance