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Product Manager

United States, Charlotte · Job Posted May 29, 2025
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Job Description

Product Manager for Private Label & Owned Brands with business acumen to lead development and commercialization of new products, platforms, and packaging. This role includes innovation, strategy execution, and cross-functional collaboration to drive private brand development and align category performance.

Job Responsibility

  • Translate the Private Brands vision into new products and continuous improvement initiatives
  • Drive product innovation using consumer insights, market data, and business metrics to identify growth opportunities
  • Present clear, data-backed product strategies to senior management to secure buy-in and alignment
  • Define and track key performance indicators (KPIs), such as sales, gross profit, and market share
  • Leverage data analysis tools to evaluate product performance and identify areas for improvement
  • Develop and execute product development strategies that align with overarching category goals and deliver measurable business results
  • Partner with cross-functional teams, including Category Managers, marketing, and supply chain, to ensure seamless execution of product launches
  • Lead cross-functional teams through the entire product lifecycle, from concept to commercialization
  • Collaborate with external partners to optimize sourcing, Products, and production efficiency
  • Coach and mentor up team members, fostering professional growth and alignment with business objectives
  • Provide leadership in developing innovative and consumer-driven solutions
  • Drive sustainable and cost-effective packaging innovations that align with consumer needs and environmental considerations.

Requirements

  • Bachelor’s Degree in Business, Marketing, or a related field
  • Minimum of 10+ years of experience in product development, brand management, or innovation roles within the CPG industry
  • Experience in Convenience Store channel is desirable
  • Proven ability to leverage consumer insights, market trends, and competitive analysis to develop successful product strategies
  • Strong understanding of financial metrics (e.g., sales, gross profit) and business modeling to align product development with company goals
  • Exceptional leadership skills with a demonstrated ability to mentor and collaborate with cross-functional teams
  • Proficiency in data analysis tools (Excel, Power Bi) to assess product performance and market trends
  • Outstanding communication skills, capable of presenting complex strategies to senior stakeholders effectively
  • Entrepreneurial mindset with a passion for innovation in the food and beverage industry.

Nice to have

Experience in Convenience Store channel is desirable.

What we offer

  • Circle K is an Equal Opportunity Employer
  • Complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws
  • Reasonable accommodation for applicants with disabilities.

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