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The Product Manager role is critical to deliver business value to drive sales, improve efficiency, and improve customer satisfaction through the production of quality products and to ensure that our customers have the right parts available at the right time. The role will lead introduction of products that will expand product assortment at NAPA while delivering maximum value to stakeholders across the value chain.
Job Responsibility:
Develop and execute product strategies and roadmaps aligned with business objectives for aftermarket automotive parts
Conduct market research, competitor analysis, and customer feedback gathering to identify market needs, trends, and opportunities
Define product requirements, specifications, and business cases to support new product launches or enhancements
Collaborate with procurement, supply chain, sales, marketing, and technical teams to ensure timely product availability, accurate pricing, and effective promotions
Monitor product performance, sales trends, and profitability
implement corrective actions and continuous improvements
Manage product lifecycle from introduction through discontinuation, maximizing product value and minimizing obsolescence
Assist in training and supporting sales teams on product features, benefits, and competitive differentiators
Engage with key customers, suppliers, and industry partners to drive collaborative product development and innovation
Lead SKU rationalization identifying opportunities for sunsetting or replacement
Define launch scope per releases by prioritizing backlog based on value-add to business and alignment with strategic vision
Source and provide pertinent product information to cross functional teams to ensure accurate part setup
Manage NPI project requirements, schedule and risks meeting objectives for quality, cost and delivery
Collaborate across functions to develop marketing collaterals in support of new product launches
Coordinate communication of NPI launches to sales, marketing and other key stakeholders to drive adoption and incremental revenue
Collect data from sales, field, and competition to determine product specs which provide our products a competitive advantage within the marketplace
Collaborate with suppliers and marketing to identify potential new product features and benefits and work with marketing/category to communicate the features and benefits to the field
Own product knowledge and be resource to cross-functional partners for product information in a timely manner
Requirements:
Bachelor’s degree or equivalent work experience
3-5 years of business analysis / product management experience
Automotive aftermarket experience preferred
Strong verbal and written communication skills with capacity to tailor style to the audience
Experience facilitating conversation across a diverse set of stakeholders
Exceptional attention to detail
Experience using various computer applications including Microsoft Excel, PowerPoint, and other applications in the Microsoft Office Suite
Ability to work across all internal departments to drive projects to on-time completion
Highly motivated individual that has a strong drive for results
communicates effectively both in written and verbal communication formats
Demonstrated ability to manage multiple projects simultaneously
Consumer/Customer centric thinking and problem solving skills