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As the Product Manager you will report to the Head of Product Management and manage the assigned product portfolio throughout the whole product life cycle, being the first point of reference and defining, implementing and monitoring the product portfolio strategy. You will drive the growth of the portfolio and ensure its competitiveness and act as the integrator by balancing market pull and tech push, bridging Sales with R&D and integrating the service transformation.
Job Responsibility:
Define and implement the product portfolio strategy, managing products across the entire lifecycle and their performance
Monitor and analyze global markets, trends, competitors, technologies, and services to ensure portfolio competitiveness
Generate, evaluate, and prioritize business ideas, and develop holistic, market-oriented business plans, including USP and positioning
Lead the M2M (market-to-market) process for the assigned portfolio, including requirement definition, marketing mix (4Ps), market tests, and internal/external product launches
Coordinate marketing activities, define market launch concepts and campaigns in cooperation with the communications department, markets segments, and regions
Drive internal efficiency by fostering standardization, balancing market pull and tech push and proactively managing product phase-outs
Collaborate proactively with internal and external stakeholders across regions and the matrix organization, leading effective product management along the full value chain (Equipment, Automation, Services, Digital Solutions) and integrating Bühler's service and digital transformation into the assigned product portfolio
Define training content and support internal and external training
Requirements:
Bachelor's degree (or equivalent) in Engineering or Business Administration
further education or focus on product management is ideal
Solid and extensive proven professional experience in product management within the capital goods industry
Industry and technology knowledge in food and agricultural processing, recycling, and waste management
Proven ability to independently manage a product portfolio across its full lifecycle, from strategy to execution
Strong market and customer focus, including trend analysis, competitive benchmarking, identification of growth opportunities, and definition of market-oriented USPs and winning strategies
Solid strategic marketing skills, including business plan and marketing strategy development, as well as knowledge of strategic pricing and value selling (“capturing the value”)
Excellent communication and collaboration skills in a matrix organization, with strong presentation, negotiation, decision-making, and problem-solving abilities
ability to perform in complex, ambiguous, and intercultural environments, including up to 20% international travel
Fluent in English
Nice to have:
Direct experience with optical sorting, sensor-based sorting, or industrial inspection systems
Experience leading and managing development projects effectively within matrix organisations
What we offer:
Competitive base salary
25 days holiday + bank holidays + 1 celebration day
Annual company bonus
Life Insurance: 3x basic salary
Aegon Pension Plan
Canteen offering a variety of lunch options
Cycle to Work Scheme
Bupa Health and Dental Cash Plan
Employee perks and discounts (Telus)
Give as you Earn
Barnardo's Workplace Lottery
Regular social, sports, leisure and wellbeing events in a diverse and inclusive workplace