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Product Manager

ex.movember.com Logo

Movember

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Location:
Australia , Melbourne

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

125000.00 AUD / Year
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Job Description:

Join Movember at the intersection of growth, community, and purpose. As Product Manager (Growth & Community), you’ll shape the digital front door to Movember, bringing in new supporters, deepening engagement, and helping more men access trusted health information year-round. You'll partner with a peer Product Manager (Fundraising Experience) to connect the acquisition journey with the signed-in supporter experience, as part of a collaborative product team focused on shared ownership and cross-functional delivery.

Job Responsibility:

  • Own and optimise Movember’s key digital entry points including website, landing pages, registration flows, and donation journeys to drive supporter growth and revenue
  • Lead the end-to-end acquisition funnel, identifying friction points and improving conversion across registrations, donations, and merchandise
  • Own the year-round community and content experience, ensuring health information is discoverable, engaging, and builds trust beyond the November campaign
  • Develop and execute a clear product strategy balancing short-term campaign performance with long-term supporter and revenue growth
  • Partner closely with Marketing, Fundraising, Partnerships, and Technology teams to align on growth opportunities and deliver measurable outcomes
  • Work with the content, editorial, and Movember Institute teams to understand health topic roadmaps, content priorities, and publication needs, translating these into platform capabilities and content experience improvements
  • Use data, experimentation, and user research to inform decisions, including running A/B tests and analysing funnel performance
  • Build and prioritise a roadmap focused on increasing acquisition, improving conversion rates, and strengthening Movember’s position as a leading men’s health platform
  • Drive SEO and content discoverability, working with content and engineering teams to improve organic reach and AI/search visibility
  • Lead cross-functional delivery across design, engineering, and analytics to ship high-impact experiments and features
  • Communicate product vision, roadmap, progress, and results to stakeholders across the organisation, demonstrating measurable impact on acquisition, conversion, and revenue KPIs

Requirements:

  • A minimum 3 years product management experience in digital products with a focus on growth, acquisition, or conversion optimisation
  • Proven track record of improving acquisition funnels, conversion rates, or revenue through measurable outcomes
  • Hands-on experience with web analytics tools, A/B testing platforms, and data-led decision making
  • Experience optimising landing pages, registration flows, or donation/e-commerce journeys
  • Strong ability to translate data and user insights into clear product strategies and prioritised roadmaps
  • Experience working closely with engineering and design teams to deliver experiments and product improvements
  • Experience conducting user research and using insights to improve acquisition or content experiences
  • Experience owning or contributing to content-led platforms (e.g. SEO, information architecture, or content discoverability)
  • Ability to balance dual focus across performance-driven product work and content/community experiences

Nice to have:

  • Experience in digital fundraising, e-commerce, or membership platforms
  • Background in growth product or performance marketing environments
  • Experience with MarTech, personalisation, or CRM integrations
  • Familiarity with SEO, CRO, and organic acquisition strategies
  • Experience working across multiple markets or localised campaigns
  • Understanding of donor psychology, giving behaviour, and digital fundraising conversion best practices
  • Experience with health content, publishing platforms, or community features
  • Exposure to AI search, structured content, or semantic content design
  • Understanding of trust and authority signals in digital health or purpose-driven publishing contexts
  • Experience in NFP, NGO, or purpose-driven organisations
What we offer:
  • Flexible hybrid working from home and our modern Richmond office
  • Finish work at 2pm on Fridays (Dec-Aug)
  • NFP salary packaging (pay less tax)
  • 13 weeks paid parental leave and 5 weeks annual leave
  • Fun & collaborative culture with employee social events
  • Free Headspace subscription and other wellbeing initiative
  • Relaxed dress code

Additional Information:

Job Posted:
April 01, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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