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We are looking for an experienced Product Manager to join our team in Baltimore, Maryland. In this role, you will lead product innovation and lifecycle management, ensuring alignment with brand strategy and market demands. This position requires a proactive individual who excels in cross-functional collaboration and is passionate about delivering impactful solutions that meet consumer and business needs.
Job Responsibility:
Develop and manage a product innovation roadmap that leverages consumer insights, market trends, competitive analysis, and strategic brand direction
Lead the Stage-Gate process for product innovation, ensuring cross-functional teams are aligned and projects are executed on schedule
Work closely with the Brand Marketing team to integrate product innovation into the overarching brand strategy
Oversee all stages of the product lifecycle, including concept development, research, pricing, packaging design, commercialization, launch, and ongoing optimization
Collaborate with teams across R& D, Finance, Supply Chain, and Science to create formulations, packaging, and claims that meet consumer expectations, profitability goals, and regulatory requirements
Analyze market trends, consumer behavior, and competitive activity to refine product strategies and achieve business objectives
Monitor post-launch product performance, utilizing data analysis to identify opportunities for improvement and rationalization
Partner with marketing and sales teams to design go-to-market strategies, develop pricing models, and create marketing assets to drive product growth
Work with Training teams to create educational materials for internal and external audiences, enhancing product knowledge and engagement
Requirements:
Proven experience in product management with a strong understanding of consumer insights and market analysis
Expertise in managing the Stage-Gate process for product development and innovation
Proficiency in tools such as Tableau for analyzing data and tracking product performance
Demonstrated ability to collaborate with cross-functional teams, including marketing, R& D, and supply chain
Strong analytical skills for evaluating market trends and identifying business opportunities
Experience in developing and executing go-to-market strategies and integrated marketing campaigns
Knowledge of product lifecycle management, including pricing, packaging, and commercialization
Excellent communication and organizational skills to drive alignment across diverse teams