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The Product Manager role is responsible for managing the life cycle of products within Interventional Urology. This role will support the global strategic planning with ownership of tactical execution of the marketing activities for the North America market. This role will manage all marketing aspects including messaging, clinical marketing, and strategic program management. Additionally, this person will partner collaboratively with cross-functional teams in Sales, Sales Training, Sales Operations, Clinical, Regulatory, and Engineering as well as work closely with implanting physicians and KOLs to maximize marketing campaigns.
Job Responsibility:
Manage marketing and business aspects of defined products including: forecasting, budgeting, marketing plans, sales and customer training, product improvements, marketing literature, medical conventions/shows, and ongoing promotion campaigns
Act as a subject-matter expert for disease condition, therapy, market dynamics, product line, and programs
Develop marketing plans and activities for responsible product lines and programs
Provide planning and project management support for product and program launches
Create and implement marketing tools and programs and collaborate with other business units within to refine and continuously improve collaterals and other documentation
Deliver technical presentations to various stakeholders, including sales force, surgeons, and internal management
Interprets and translates scientific clinical data and economic data into commercial implications
Conducts market analysis, provide marketing insight and recommendations to management on direction to potential new product areas
Support the document control process for downstream marketing materials
Support surgeon workshops, forums, and training events for therapy areas
Work with sales training to build modules and execute trainings for sales representatives
Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven
Leverage field experience to provide feedback for continuous system improvement
Coloplast employees are required to conduct business to the highest ethical and professional standards
comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies
Other duties as assigned
Requirements:
BA/BS required with business or marketing emphasis
5+ years relevant experience related to medical device/product field
Strong marketing background
Sales experience in medical device/urology/ single-use devices helpful
Excellent presentation skills and professional image essential, with strong verbal and written skills
Ability to travel up to 50%
Excellent oral and written communication skills
Proficient in Microsoft Excel, PowerPoint and Word
Passionate and a team player with strong self-awareness
Excellent ability to positively interact with external customers, vendors and field sales staff
Open-minded with a global mindset
Embraces cultural differences within a global organization
Willingness, ability and desire to learn
Agile and adaptable to change
Ability to consistently work and lead with ethical integrity
Personifies Coloplast Mission, Vision and Values
Nice to have:
MBA preferred
Sales experience in medical device/urology/ single-use devices helpful
What we offer:
Comprehensive medical, dental, and vision insurance plans
Access to company sponsored wellness programs and mental health resources
Paid leave of absence for qualifying events
Generous paid parental leave for both birthing and non-birthing parents
Competitive 401(k) plan with company match that vest immediately
Financial planning services
Corporate discount programs for goods and services
Generous paid time off
Flexible work hours
Flexible work arrangement options
Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement
Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events
A supportive work environment where everyone feels valued, and has a sense of belonging
Participate in team-building activities, volunteer opportunities, and company-sponsored events
Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way