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Product Manager - Stationary Industrial Generators

United States, Waukesha · Job Posted February 20, 2026
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Job Description

The Product Manager develops and drives product strategy cross functionally. This role is responsible for product life cycle management, and ensures the successful launch of new products, prioritizing strategies based on market analysis and business capabilities. The Product Manager gathers and maintains category research and synthesizes data into facts and trends that validate company direction on product development, driving innovative 3 year product roadmap in collaboration with other business leaders. In this role you'll work with product quality metrics and communicate issues to the appropriate groups, contributing to problem solving and resolution.

Job Responsibility

  • Drives innovation-based three year product roadmap to deliver concept ideation such as Unique Selling Propositions, roadmap of new projects, improvements to existing products and product lines, new product launch timing, phasing out old product timing, channel/customer driven NPI (New Product Introduction) projects, and cost reduction projects
  • Serves as knowledge expert in product category relative product capability, technical specifications and features, as well as market drivers and the competitive landscape
  • Develops product category strategy to drive revenue and profitability for assigned product lines, including specific, measurable goals such as percentage of market share, net sales, and product revenue and margin growth
  • Prioritizes creation of strategies against business needs and market demand
  • Gathers and maintains category foundational research. This includes industry- and consumer-focused research (e.g., industry outlet share, market share, and retail sales by price tier, competitive product profiles, consumer “pain points” and usage/attitude research)
  • Synthesizes data into facts and trends that validate company direction on product development
  • Build and deliver timely reports and presentation to internal stakeholders and external customers, including relevant metrics and information related to the product line or category
  • Utilize formal and informal communication to drive product strategy across the organization, gaining buy-in from broad stakeholder base in a matrix environment.
  • Collaborate across functions and lead indirect teams to move projects through the stage gate development process.
  • Drive activities and execute on strategies to support the sales team and process at key launch events or product milestones.
  • Work collaboratively with the Engineering team to understand critical intellectual property, regulatory standards, legislation in order to update product category strategy as needed.
  • Other Duties as assigned

Requirements

  • Bachelor’s Degree in Engineering
  • 3 years of progressive work experience in Product Management or Engineering
  • Ability to work in an Agile environment
  • Able to travel up to 20% of the time domestically and internationally

Nice to have

  • Master’s Degree in a related field
  • Experience working in a technically-driven environment in the manufacturing sector
  • Past experience within Power Generation Industry

What we offer

  • Competitive Benefits: Health, Dental, Vision, 401k and many more
  • Free onsite gym open Monday through Saturday for Generac employees
  • We offer product loan (for up to 4 days) and discount programs
  • Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm-affected areas to repair generators
  • Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time.
  • We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.
  • We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront.
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