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We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. As the Pharma Product Manager, you will own and drive the development, execution, and continuous optimization of our pharma programmatic offsite/O&O advertising products. This role is essential to expanding CMX’s advertising offerings, enhancing user engagement, and driving revenue growth. You will work closely with the offsite/O&O product team to build clear user stories and one unified offsite/O&O product roadmap. In addition to working with other product teams you will work closely with cross-functional teams—including engineering, creative, sales, and data science—to capture their product requirements and shape a unified strategy around pharma offsite/O&O.
Job Responsibility:
Be the subject matter expert at CMX for pharma offsite/O&O advertising
Develop within the broader product team the long-term product vision and roadmap for pharma offsite/O&O advertising products
Translate business objectives into a product strategy grounded in customer, advertiser, and retailer value
Prioritize features using a data-driven approach aligned with stakeholder needs and revenue impact
Partner with engineering, design, data science, and operations to build scalable, high-performing advertising solutions
Collaborate with Sales, Marketing, and Account Management teams to understand advertiser needs and market demand
Gather and analyze qualitative and quantitative insights to guide feature development and prioritization
Requirements:
5+ years in product management, with a focus on digital advertising, programmatic offsite/O&O, and AdTech
5+ years of technical proficiency: Familiarity with AdTech stack components, DSPs, SSPs, programmatic buying, and media measurement
3+ years of Analytical Skills: Strong analytical and problem-solving skills with a data-driven approach to decision-making. Experience in handling large data sets to drive product insights and improvements
Must have experience with pharmaceutical advertising requirements, and basic understanding or medical, regulatory and legal compliance
Nice to have:
Agility & Self-Starter: Demonstrated ability to adapt swiftly to evolving priorities and challenges. Proactive in identifying and driving projects forward independently within a fast-paced environment
Cross-Functional Leadership: Demonstrated ability to work collaboratively across departments, resolve complex conflicts, and lead cross-functional projects. Excellent communication skills, with the ability to translate complex technical concepts for business audiences
Customer Focus: Passionate about understanding user behavior, advertiser needs, and trends in digital advertising to deliver a product that meets both client and consumer expectations
Experience with analytics tools and A/B testing methodologies is highly desirable
Understanding of pharmaceutical companies media planning and strategy and what they are looking from their business vendors