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Product Manager (Oncology) will be reporting to Commercial Director and the main responsibilities will be as follows: • Leads country brand plan development and strategic & tactical implementation and owns brand strategy from idea to implementation and monitoring to reach corporate and business goals • Leads the brand team and owns the brand agenda by partnering with cross-functional teams including Medical, VA&P, Regulatory, Sales, Finance, Congress & Events, and other related functions & stakeholders to maximize the brand performance as one team • Develops and excels strong customer experience across all channels for both internal and external key stakeholders • Conducts regular market analysis, develops deep understanding on business dynamics, patient &HCP journey with also tracking the competitive environment and leveraging the growth opportunities • Leads business cases and launch excellence processes in all aspects across functions • Leads and supports the promotional activities with active involvement and accountability • Partners with the field force to drive the brand strategies and tactics, congress and events excellence, customer journey touchpoints, message delivery with aspirational branding story flow • Plans, executes, and monitors seamless omni-channel customer and disease awareness experience with orchestrating context and content thru multiple channels • Actively collaborates and co-creates in joint processes and projects with other marketing colleagues • Assumes the responsibility for sales and OpEx forecasts, financial planning, market, and brand analysis • Partners with global and regional marketing teams to implement global to local effectively and proactively shares local best/better practices with global teams • Manage and work with external vendors and Amgen Global Service Centers to gather necessary services and develop creatives for both digital and physical
Job Responsibility
Leads country brand plan development and strategic & tactical implementation and owns brand strategy from idea to implementation and monitoring to reach corporate and business goals
Leads the brand team and owns the brand agenda by partnering with cross-functional teams including Medical, VA&P, Regulatory, Sales, Finance, Congress & Events, and other related functions & stakeholders to maximize the brand performance as one team
Develops and excels strong customer experience across all channels for both internal and external key stakeholders
Conducts regular market analysis, develops deep understanding on business dynamics, patient &HCP journey with also tracking the competitive environment and leveraging the growth opportunities
Leads business cases and launch excellence processes in all aspects across functions
Leads and supports the promotional activities with active involvement and accountability
Partners with the field force to drive the brand strategies and tactics, congress and events excellence, customer journey touchpoints, message delivery with aspirational branding story flow
Plans, executes, and monitors seamless omni-channel customer and disease awareness experience with orchestrating context and content thru multiple channels
Actively collaborates and co-creates in joint processes and projects with other marketing colleagues
Assumes the responsibility for sales and OpEx forecasts, financial planning, market, and brand analysis
Partners with global and regional marketing teams to implement global to local effectively and proactively shares local best/better practices with global teams
Manage and work with external vendors and Amgen Global Service Centers to gather necessary services and develop creatives for both digital and physical
Requirements
Bachelor's degree (Master's Degree would be a plus)
2+ years of experience in marketing, commercial or customer-face functions with solid track-record of success
2+ years pharma brand management experience is a plus, especially in Oncology
Pharma brand launch readiness and execution experience is a plus
Full professional proficiency in English, both oral and written communications
Demonstrates strong industry knowledge and commercial attitude with growth mindset
Ability to deal with ambiguity and manage time constraints well, takes initiative and acts pro-actively, enthusiastically, and creatively
Demonstrates leader and can-do attitude with excellent engagement skills
Demonstrates strategic and systematic thinking, analytical approach, excellence in operations and project management
Demonstrates strong organizational and time management skills
multi-tasks effectively
delivers on commitments in a timely manner with high quality
Applies advanced communication and presentation skills, communicates effectively at all levels both internally and externally and (inter-) nationally
Applies innovation and digital in subjects such as Customer360, omni-channel marketing, digital health.
Solid brand financials management and international business networking skills
Experience with information systems (CRM databases, IQVIA and MS Office)
Nice to have
Master's Degree
2+ years pharma brand management experience, especially in Oncology
Pharma brand launch readiness and execution experience