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Lead the vision and execution of a global, campaign-based merchandising platform that powers the discovery and promotion of Airbnb’s offerings and promotions across all app and engagement channels. Drive the orchestration of targeted, measurable campaigns, partner with creative and operations teams to launch tentpole and regional initiatives, and leverage AI to optimize campaign development and efficiency.
Job Responsibility:
Lead the product vision, strategy, and platform roadmap for key business verticals and new bets
Build and scale a flexible, configurable platform for rapid testing and deployment of merchandising formats and offers/incentives
Incorporate the latest AI technologies to automate targeting, creative asset generation, and campaign management
Define and measure campaign performance, revenue lift, and guest engagement
Partner with creative and operations teams to manage campaign calendars, assets, and global coordination
Efficiently execute to ship products and deliver impact for our business and users
Requirements:
8+ years of product management experience
Experience in building platforms and campaign based marketing technology or ads/promotions systems
Familiarity with AI automation in campaign management
Track record of driving incremental revenue and scaling global programs
Entrepreneurial experience of taking an idea to reality
Demonstrated track record of building cross-functional and executive leadership alignment
Desire to do individual contributor product management work