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You will be responsible for managing the Medical Equipment portfolio across Italy, Greece, Malta and Cyprus. You will support daily marketing activities for key product lines (e.g., diagnostic cardiology, low‑acuity vitals, surgical solutions, patient support systems), ensuring alignment with strategy and business goals. Acts as the Italian marketing team coordinator and key reference for product launches, campaigns and portfolio communication.
Job Responsibility:
Develop annual portfolio plans and manage product launches
Track business performance and identify improvement opportunities
Execute marketing programs, promotions, digital campaigns and pricing initiatives
Manage marketing budget and promotional activities
Collaborate with sales teams to ensure alignment on marketing initiatives
Coordinate company presence at conferences and exhibitions
Lead internal and external portfolio communication with support from Communications
Work with European Marketing for alignment and resource sharing
Support training development and market research activities
Monitor competition and communicate insights effectively
Act as the point of contact for portfolio updates and promotions
Oversee demo product management and provide guidance to junior marketing staff
Requirements:
Strong digital skills
digital marketing experience is a plus
Innovative mindset and ability to think creatively
Excellent interpersonal and customer‑oriented skills
Understanding of hospital dynamics and capital equipment processes
Comfortable working in fast‑paced environments
Fluent in Italian and English
4+ years of marketing experience in medical devices or pharmaceuticals
sales experience is a plus
Degree in marketing, clinical sciences or engineering (or similar background)