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Product Manager - Marketing Technologies

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Prima

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Location:
Italy , Milan

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

Are you looking for a new challenge? Fancy helping us shape the future of motor insurance? Prima could be the place for you. Since 2015, we've been using our love of data and tech to rethink motor insurance and bring drivers a great experience at a great price. Our story began in Italy, where we've quickly become the number one online motor insurance provider. In fact, we're trusted by over 5 million drivers. And now we're expanding to help millions more drivers in the UK and Spain. To help fuel that growth, we need a Product Manager for our Customer Activation team within the Conversion & Marketing Technologies area. At Prima, customer data and marketing automation are the backbone of successful marketing and sales campaigns. This role is an opportunity to drive the evolution and adoption of our newly configured marketing automation platform Customer.io, helping the company move from manual work to automated processes, progressive integrations, and reduced engineering dependency in the Marketing and Sales areas. You'll partner closely with business analysts, engineers, marketing & sales managers across Italy and Spain (and eventually the UK) to shape the customer data that determine how millions of customers receive communications from Prima every day.

Job Responsibility:

  • Own the product strategy and roadmap
  • Lead the marketing automation platform (Customer.io) roadmap by integrating the right data in the right way to the tool, and enable campaigns to be created and maintained much faster and more efficiently by business stakeholders
  • Convert business and technical problems into data products and platform configurations

Requirements:

  • Experience (3+ years) in product management or adjacent roles
  • Strong quantitative skills
  • Structured and analytical
  • Data fluency
  • Adaptability, curiosity, proactivity

Nice to have:

  • Experience with ecommerce or other direct-communication-heavy sectors
  • Previous experience with configurable CRM or marketing automation or similar systems such as Salesforce.com, Hubspot, Zendesk, or Customer.io
  • Global mindset: Experience working across countries or multi-market products
  • Language skills: Business proficiency in Italian in addition to English
  • Technical foundation: Familiarity with SQL, programming, or software architecture is a plus
What we offer:
  • Full flexibility – work from home, the office or a mix of both
  • work from anywhere for up to 30 days a year
  • Access to learning resources, mentorship and a growth plan tailored to you
  • Private healthcare
  • Gym discounts
  • Wellbeing programs
  • Mental health support

Additional Information:

Job Posted:
May 04, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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