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Product Manager, Marketing Services - EEMEA

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Mastercard

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Location:
Türkiye , Istanbul

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

As Marketing Services (MS), the marketing strategy & execution arm of Mastercard, we aim to focus on differentiated scalable and digital offerings that leverages our unique data and marketing technology to accelerate campaign performance and associated outcomes. Our vision is to become the partner of choice for Issuers and Merchants leveraging our data-driven marketing performance products to drive our client’s most profitable customer engagements and ultimately Mastercard preference with consumers. Through the transformation of the youngest and fastest growing MS region, EEMEA is seeking an experienced Marketing Services Product Manager. The candidates’ superior understanding of the card portfolio growth drivers and important KPIs to track blended with experience in targeted, data-driven marketing campaigns will deliver better results for clients and create their reliance on MS. We are specifically looking for a candidate with experience in designing and executing acquisition and portfolio optimization campaigns to manage cards business to drive portfolio growth.

Job Responsibility:

  • Grow the Marketing Services Revenue by supporting to design and implement efficient and scalable marketing solutions
  • Support defining and deploying the go-to-market strategy for MS initiatives
  • Drive end-to-end digital marketing
  • Develop strategies and solutions to automate lifecycle management activities for issuers
  • Experienced in end to end new product launches
  • Support, plan, execute and measure targeted digital acquisition capabilities and digital marketing campaigns
  • Drive growth of MS campaigns in the region
  • Support EEMEA MS product strategy thinking, planning, resourcing, budgeting and rollout
  • Support EEMEA MS P&L management
  • Identify key partners, build relationship and secure differentiated offers
  • Partner with D&S Business Development, Advisors Client Services, Market Development, Product and Marketing teams
  • Work closely with Product and Business Development & Sales teams
  • Work with technology partners to identify best partners and solutions
  • Track optimization KPIs per issuer and decide on actions to improve overall portfolio performance
  • Solve analytical problems and execute solutions when evaluating campaign results
  • Conduct customer and competitive LCM strategy and programs

Requirements:

  • Years business experience, particularly in a financial institution with a strong understanding of acquisition and portfolio management/spend campaigns
  • A strategic expert in Below-the-Line (BTL) and data-led marketing, proven experience in spend stimulation campaigns
  • Product Management, Marketing consulting and/or Card Portfolio Management experience driving products, strategy, execution, and measurement
  • Ability to strategize, ideate, plan and execute ATL and BTL marketing strategies and campaigns
  • Ability to hone in on trends and insights and propose innovative and strategic digital marketing solutions
  • Well versed in managing marketing and creative development processes end to end
  • Good knowledge of digital media platforms and digital marketing strategies
  • Good knowledge of the wide variety of digital, marketing, and sales best practices
  • Should understand key P&L drivers
  • Positive mental attitude
  • Highly collaborative and able to thrive in matrixed organizations
  • Strong interpersonal communication and presentation skills
  • High business acumen
  • Strategic thinking with the ability to identify potential risks/opportunities
  • Problem solving skills
  • Results driven, entrepreneurial and a proactive self-starter
  • Willing to travel across EEMEA when needed
  • Strong proficiency in English

Nice to have:

Previous experience in a multi disciplinary digital/tech business is a plus

Additional Information:

Job Posted:
January 02, 2026

Expiration:
January 12, 2026

Employment Type:
Fulltime
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