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This role will work cross-functionally to ensure the benefits to patients offered by Amgen products can be optimized. Devising and implementing marketing plans in line with global/regional guidance to build the brand and grow the business. Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values. This individual will report to the Business Unit Lead - General Medicine and serve as a core member of the Hong Kong Commercialization Team.
Job Responsibility:
Initiate and conduct market research when necessary, analyze findings and develop POA for assigned product(s) accordingly
Collect and analyze the field insights from sales team via regular sales and marketing team meetings and conduct competitive workshop if needed
Build network with key external stakeholders to gain insight about the unmet medical needs
Identify new business opportunities, develop business cases and plans for securing resources to realize the potential of the opportunities
Develop LRS, annual budget and quarter forecast for the assigned product(s) in General Medicine portfolio with Finance Manager and supply chain
Propose national budget, sales target and achieve agreement with GM and BU Lead
Update demand forecast monthly and work with supply chain to ensure stable supply of responsible product(s)
Provide local market insights to GCEL via monthly catch up to contribute the formulation of regional brand directions and reassure local tactics are on track
Consolidate insights from market research and field force to develop Country Brand Plan/Local Product Strategy (LPS) for assigned product(s)
Design and implement promotion campaigns
Develop sales promotional materials and provide trainings to sales team via sales team meetings and cycle meetings
Provide call objectives and customer targeting requirement to sales leaders to formulate the sales promotion tactics. Review the call performance with sales manager quarterly
Set KPI to monitor and track the performance
Partner with the local medical counterparts to formulate the local medical plan
Share the commercial insights during CBT meetings, identify the local scientific gap and ensure the directions of medical initiatives are in line with brand objectives
Work with Medical Affairs Manager to design disease and product trainings for sales team
Co-develop the access and advocacy plan with VAP lead define measurable KPIs and track the progress
propose and develop pricing strategy for assigned product(s)
plan and execute hospital formulary listing activities
design and execute Patient Assistance Programs (PAPs) & Patient Support Programs (PSPs) if needed
Align on the key advocacy initiatives and ensure the alignment with the brand goals
Collaborate with cross-functional teams or other brand teams on joint projects
Collaborate with cross functional team on pre-launch activities for pipeline products
Manage OSE budget to ensure management result can be achieved
Recruit and manage external vendors
Ensure all activities, campaigns and materials (1) are reviewed & approved according to the corresponding SOPs
and (2) comply with internal policies and local code of practices
Requirements:
Minimum of 8 years of experience in industry
At least 5 years of experience in marketing function
Computer skills (MS Office programs)
Fluency in English, both oral and written communications
Proficiency in Cantonese
What we offer:
Vast opportunities to learn and move up and across our global organization
Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits