Product Manager, GSM and North America - Alpharetta, GA Job at Avanos (Alpharetta)

Job Description

The Product Manager, Portfolio Strategy and Execution will lead end to end marketing ownership for the NICU enteral feeding portfolio, including NeoMed and related product lines.This role is responsible for defining portfolio strategy, leading new product development, and driving commercial execution across both global and North America markets. The individual will operate at the intersection of upstream and downstream marketing, ensuring that innovation priorities align with real customer needs and translate into successful market adoption. Success in this role requires a balance of strategic thinking and hands-on execution, with accountability for portfolio performance, growth initiatives, and new product launches.

Job Responsibility

Define and lead portfolio strategy for the NICU enteral feeding business, including product positioning, segmentation, and long-term growth priorities
Translate customer and market insights into actionable strategies and differentiated value propositions
Identify and prioritize innovation opportunities aligned to clinical needs and business objectives
Conduct market assessments, competitive analysis, and opportunity sizing to inform investment decisions
Lead cross functional teams through the stage gate process from concept through commercialization
Develop target product profiles, market requirements, and business cases including financial modeling
Partner closely with R&D, Clinical, Regulatory, and Quality to ensure product design aligns with customer needs and compliance requirements
Own global launch strategy including positioning, messaging, pricing, and go to market planning
Ensure strong alignment and execution with regional teams to drive successful adoption
Drive annual and long-range business planning for the portfolio, including revenue growth, pricing strategy, and product mix optimization
Partner with Sales, Finance, and Supply Chain to develop accurate forecasts and demand plans
Monitor portfolio performance and take action to improve growth, profitability, and operational efficiency
Support key commercial initiatives including GPO and IDN strategies, contract positioning, and market access considerations
Lead development of sales tools, training, and marketing programs to support field effectiveness
Act as a key interface with customers, including clinicians, key accounts, and industry stakeholders within the NICU environment
Gather and synthesize Voice of Customer insights to inform both innovation and commercial strategy
Build relationships with key opinion leaders and support advisory boards and industry engagement
Represent the business at trade shows, customer meetings, and clinical forums
Lead and influence cross functional teams without direct authority, including R&D, Clinical, Regulatory, Quality, Supply Chain, and Sales
Serve as the voice of the customer and commercial organization throughout product development and lifecycle management
Drive alignment between global strategy and regional execution to ensure consistency and impact

Requirements

5 to 8 years of product management or marketing experience in medical device or healthcare, including both upstream and downstream responsibilities
Experience with both new product development and commercial execution
Demonstrated ability to lead cross functional initiatives and influence without direct authority
Strong business and financial acumen, including experience with forecasting and business case development
Experience gathering and applying customer insights to drive strategy
Ability to manage multiple priorities in a fast paced environment
Bachelor’s degree required
Ability to travel approximately 25 to 30 percent

Nice to have

Experience in neonatal, pediatric, or enteral feeding markets
Experience supporting global product launches
MBA or equivalent business experience
Familiarity with regulated medical device environments including clinical and regulatory considerations

What we offer

401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting
benefits on day 1
free onsite gym
onsite cafeteria

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Product Manager, GSM and North America - Alpharetta, GA

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