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Product Manager, Emerging Franchises

United States of America, Santa Monica Employment contract 114080.00 - 211048.00 USD / Year · Job Posted June 29, 2026
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Job Description

As Product Manager, Emerging Franchises, you will serve as the lead publishing-side product manager for an upcoming premium console and PC video game within Activision’s Emerging Franchises portfolio. You will own the publishing product strategy, drive go-to-market planning, and lead cross-functional execution required to help bring the game to players around the world.

Job Responsibility

  • Own Publishing Product Strategy
  • Define and drive the publishing product strategy for a premium console / PC title within Activision’s Emerging Franchises portfolio
  • Translate player insights, market signals, competitive research, and business goals into clear product recommendations and go-to-market decisions
  • Serve as a strategic thought partner to production and studio development teams to inform what features and content go into a title
  • Lead Go-to-Market Planning
  • Build and drive the global go-to-market plan in partnership with cross-functional publishing teams
  • Translate commercial goals, audience priorities, and brand positioning into clear go-to-market inputs, campaign strategy, marketing beats, and success metrics
  • Oversee the marketing budget, KPI tracking, and business reporting
  • Orchestrate Cross-Functional Execution
  • Lead day-to-day publishing execution across internal teams, ensuring workstreams are aligned, prioritized, and delivered on schedule
  • Drive clarity around goals, owners, timelines, risks, tradeoffs, and decisions
  • Champion all planning milestones and decision-making forums from announcement through launch
  • Drive Business Performance
  • Conduct analyses and build business cases to shape product, marketing, and commercial decisions
  • Define goals and track results including but not limited to marketing funnel metrics, sales performance, monetization, engagement, and retention
  • Bring urgency, accountability, and strong judgment to ambiguous, fast-moving business challenges

Requirements

  • 5+ years of experience in product management, product marketing, go-to-market, publishing, or strategy roles, ideally within the video game or entertainment industries
  • High agency, strong attention to detail, and the confidence to lead creative, technical, commercial, and operational teams through influence, across various levels of seniority
  • Strong analytical and problem-solving skills that incorporate both quantitative and qualitative rigor, coupled with advanced PowerPoint and Excel proficiency
  • Exceptional verbal and written communication skills, including the ability to create and deliver compelling presentations for a wide range of audiences
  • Adept at structuring ambiguous problems to drive to actionable solutions
  • Comfortable balancing strategic thinking with hands-on execution
  • Creative, out-of-the-box, thinking that challenges the video game publishing status quo
  • Bachelor’s degree in Business, Marketing, Economics, Engineering, or a related field preferred

Nice to have

  • Advanced degrees or other differentiated experience demonstrating exceptional impact and leadership
  • Bachelor’s degree in Business, Marketing, Economics, Engineering, or a related field

What we offer

  • Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
  • 401(k) with Company match, tuition reimbursement, charitable donation matching
  • Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
  • Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
  • Relocation assistance (if applicable)

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