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As Product Manager, Emerging Franchises, you will serve as the lead publishing-side product manager for an upcoming premium console and PC video game within Activision’s Emerging Franchises portfolio. You will own the publishing product strategy, drive go-to-market planning, and lead cross-functional execution required to help bring the game to players around the world.
Job Responsibility
Own Publishing Product Strategy
Define and drive the publishing product strategy for a premium console / PC title within Activision’s Emerging Franchises portfolio
Translate player insights, market signals, competitive research, and business goals into clear product recommendations and go-to-market decisions
Serve as a strategic thought partner to production and studio development teams to inform what features and content go into a title
Lead Go-to-Market Planning
Build and drive the global go-to-market plan in partnership with cross-functional publishing teams
Translate commercial goals, audience priorities, and brand positioning into clear go-to-market inputs, campaign strategy, marketing beats, and success metrics
Oversee the marketing budget, KPI tracking, and business reporting
Orchestrate Cross-Functional Execution
Lead day-to-day publishing execution across internal teams, ensuring workstreams are aligned, prioritized, and delivered on schedule
Drive clarity around goals, owners, timelines, risks, tradeoffs, and decisions
Champion all planning milestones and decision-making forums from announcement through launch
Drive Business Performance
Conduct analyses and build business cases to shape product, marketing, and commercial decisions
Define goals and track results including but not limited to marketing funnel metrics, sales performance, monetization, engagement, and retention
Bring urgency, accountability, and strong judgment to ambiguous, fast-moving business challenges
Requirements
5+ years of experience in product management, product marketing, go-to-market, publishing, or strategy roles, ideally within the video game or entertainment industries
High agency, strong attention to detail, and the confidence to lead creative, technical, commercial, and operational teams through influence, across various levels of seniority
Strong analytical and problem-solving skills that incorporate both quantitative and qualitative rigor, coupled with advanced PowerPoint and Excel proficiency
Exceptional verbal and written communication skills, including the ability to create and deliver compelling presentations for a wide range of audiences
Adept at structuring ambiguous problems to drive to actionable solutions
Comfortable balancing strategic thinking with hands-on execution
Creative, out-of-the-box, thinking that challenges the video game publishing status quo
Bachelor’s degree in Business, Marketing, Economics, Engineering, or a related field preferred
Nice to have
Advanced degrees or other differentiated experience demonstrating exceptional impact and leadership
Bachelor’s degree in Business, Marketing, Economics, Engineering, or a related field
What we offer
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
401(k) with Company match, tuition reimbursement, charitable donation matching
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others