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We are looking for a Product Manager who will be responsible for the growth and monetization of our D2C products — from positioning strategy and funnel architecture to A/B testing, unit economics management, and building scalable marketing infrastructure.
Job Responsibility
Building LP, PDP, and advertorial funnels from idea to production
Develop funnel structure, offers, CTAs, and conversion flows
Launch and analyze A/B tests
Identify funnel gaps using Hotjar and analytics tools
Prioritize hypothesis backlogs using ICE / RICE frameworks
Conduct and design user testing interviews
Use Claude, ChatGPT, and AI tools as part of your daily workflow
Build AI-assisted workflows for rapid concept testing
Design subscription mechanics, bundles, and retention strategies
Work on CAC, AOV, LTV, and unit economics through experiments
Analyze competitor trends and market insights
Requirements
2+ years of hands-on experience with landing pages, funnels, or quizzes
Experience launching and analyzing A/B tests
Understanding of direct-response UX and conversion psychology
Experience scaling e-commerce or digital products
Using Claude as part of a real working workflow
Understanding of such metrics as CAC, AOV, LTV, and payback period
Experience with analytical instruments such as GA4, Amplitude, Mixpanel, or similar analytics tools
Basic understanding of experiment methodology and statistical significance
What we offer
Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you
Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget
Knowledge sharing: such events are our way to grow together
Remote-First Culture: it’s up to you whether to work remotely or at our coworking space
Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work
Learning and Development Opportunities: we're happy to cover your learning and development costs, as well as English courses
Community of like-minded people
Creative freedom: we encourage initiative and creative thinking
Legal & Finance Support: we cooperate with the best financiers and lawyers
Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions