Product Manager - Demand Generation (DDT)

• Own the end-to-end product lifecycle for demand generation digital products (from ideation to scale)
• Define and maintain the product vision, roadmap, and success metrics aligned with business and marketing objectives
• Translate demand generation needs into clear product requirements and user stories
• Prioritize features and enhancements based on business value, consumer impact, and scalability
• Enable digital demand generation across the funnel: awareness, consideration, conversion, and retention
• Partner with distributors business team to embed demand generation capabilities into campaigns and always‑on activity
• Drive adoption of tools and platforms such as: CRM
• Marketing automation
• Ensure solutions are data‑driven, measurable, and optimized for ROI
• Act as the single point of accountability for demand generation digital products
• Collaborate closely local & business partners team
• Align global and local stakeholders on priorities, timelines, and outcomes
• Define KPIs and success measures (e.g. reach, conversion rate)
• Leverage data and insights to continuously test, learn, and optimize demand generation performance
• Ensure strong tracking, tagging, and measurement frameworks are in place
• Stay up to date on digital demand generation trends, tools, and best practices
• Identify opportunities to pilot new platforms, features, or ways of working
• Build demand generation capability, playbooks, and best practices across teams
• Oversee and/or lead product-related events, conferences, and roadshows as part of the DDT activation agenda
• Act as activation lead for selected initiatives, ensuring events are: Aligned with product strategy and priorities
• Designed to drive adoption, capability uplift, and business impact
• Ensure clear objectives, success metrics, and post‑event follow‑up (e.g. adoption, usage, pipeline impact)
• Coordinate with internal teams and external partners (agencies, vendors, platforms) to deliver high‑quality executions
• Capture learnings and best practices to feed back into product roadmap, playbooks, and market enablement

• 5–8+ years’ experience in digital product management and demand generation
• Proven experience driving digital marketing or performance-led products
• Experience working in cross‑functional, agile environments
• FMCG, e‑commerce, or large matrix organization experience preferred
• Strong product management and prioritization skills
• Solid understanding of: Demand generation funnels
• Digital media & performance marketing
• Data‑driven mindset with strong analytical skills
• Excellent stakeholder management and communication skills
• Ability to balance strategic thinking with hands‑on execution

FMCG, e‑commerce, or large matrix organization experience preferred