CrawlJobs Logo

Product Manager, Demand Gen & Customer Acquisition

xfinity.com Logo

Comcast Corporation

Location Icon

Location:
United States , Englewood ▼

Category Icon
Category:
IT - Software Development

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

127732.46 - 191598.69 USD / Year
Save Job
Save Icon
Apply Position

Job Description:

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Comcast Media Solutions, the advertising sales division of Comcast Cable, helps local, regional, and national advertisers grow their business by combining the best of digital capabilities with the power of TV through multi-screen marketing solutions. We are seeking an experienced Product Manager to lead the product strategy, roadmap, launch, adoption, and ongoing enhancement of our enterprise CRM platform (Salesforce-based), Marketing Tech suite and related customer-care tools.

Job Responsibility:

  • Collaborate with a broad stakeholder matrix to gather requirements, uncover underlying needs, prioritize features, and secure buy-in
  • Analyze enhancement requests for business value, conduct capability gap analysis, and defend prioritization decisions with data-driven insights
  • Manage assigned system feature enhancements throughout the agile development process, including planning, writing and refining business requirements, testing, and business release
  • Author clear, detailed, and unambiguous requirements, user stories, processes, and workflows that enable engineering teams to deliver high-quality solutions on time and within budget
  • Work within Scaled Agile (SAFe) and agile frameworks to manage epics, features, backlog grooming, sprint planning, and release management
  • Coordinate and lead user-acceptance testing (UAT): develop testing plans, prepare testers, track defects, and ensure timely resolution
  • Assist the project management organization with status updates and risk assessments
  • Concisely communicates trends, opportunities and risks, develop and defend POV for product features/benefits
  • Conducts feasibility assessments, capability gap analysis
  • Regular, consistent, and punctual attendance
  • ability to work nights, weekends, variable schedules, and overtime as necessary
  • Up to 25% travel may be required

Requirements:

  • 5+ years of product management experience
  • prior Product Manager or similar role preferred
  • Experience with agile development methodology
  • Proficient in writing and presenting business needs and business value that is tailored to the audience, concise, and easily understandable
  • Knowledge of Salesforce as a CRM system or other industry leading CRM tools and terminology
  • Effective project management skills to successfully deliver assignments on time
  • Strong problem-solving skills
  • Demonstrated ability to translate complex business needs into clear technical requirements and to influence senior stakeholders
  • Bachelor's Degree
  • 5-7 Years Relevant Work Experience
What we offer:
  • Paid Time off
  • Physical Wellbeing benefits
  • Financial Wellbeing benefits
  • Emotional Wellbeing benefits
  • Life Events + Family Support benefits

Additional Information:

Job Posted:
January 12, 2026

Employment Type:
Fulltime
Icon
Comcast Corporation - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon
PREMIUM
More languages and countries
+ Unlock 31694 hidden job offers
Languages
English Čeština Deutsch Ελληνικά Español Français +15
Countries
United States United Kingdom India Canada Australia +
See plans
Plans from $2.99 / month

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Product Manager, Demand Gen & Customer Acquisition

Marketing Director

U of Digital is looking for an experienced, director-level B2B marketer to work ...
Location
Location
Salary
Salary:
Not provided
U of Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in a senior or director-level generalist B2B marketing role, preferably in a freelance or consulting capacity
  • A track record of clear, measurable results (e.g., traffic acquisition, conversion optimization, list growth, customer acquisition, or paid media ROI)
  • Demonstrated ability to develop and execute holistic marketing plans, including both brand/awareness initiatives and direct response/demand generation
  • Ability to maintain focus, prioritization and accountability over multiple quarters
  • Expertise in lower-funnel marketing and funnel mechanics, including content engagement, email drip campaigns, and conversion optimization
  • Proficiency with marketing automation, CMS, and CRM tools (e.g., HubSpot) for campaign management and execution
  • A senior “doer” who is comfortable leading strategy while owning some hands-on execution
  • A passion for the advertising, marketing, and media industry with a focus on AI
  • Experience in selling courses or working within the professional training / e-learning / learning and development industry is a must-have
  • Experience marketing to big brands (e.g., AdAge top 100, Fortune 500), with a track record of success, is strongly preferred
Job Responsibility
Job Responsibility
  • Marketing strategy, planning, and calendaring: Be the “quarterback” for all of U of Digital marketing, organizing an array of activities and ensuring that major launches, events, releases, and other milestones are supported with strong activation plans
  • Marketing prioritization: Be the voice of reason that gets everyone aligned on marketing priorities and trade-offs
  • Full-funnel oversight and strategy: Develop and execute a broad B2B marketing strategy that encompasses brand awareness, growth marketing, sales support, and post-sale customer loyalty and engagement
  • Marketing measurement: Ensure that all marketing activities are measured and accountable. Deliver regular marketing reporting, key wins, and learnings to stakeholders
  • Specialist staffing and resourcing: Build a bench of professional marketing and advertising specialists to handle execution, while pinch hitting where needed
  • Oversight over a broad range of marketing activities: Marketing foundations and infrastructure
  • Brand identity
  • Website presence
  • Marketing tech / platform selection and implementation
  • Demand gen: Audience strategy and ICP development, Brand-building and awareness, Paid traffic, subscriber, user, and customer acquisition (paid social, SEM, etc), SEO and organic traffic acquisition, Content syndication (organic social, newsletter audience, earned placements, etc), Sponsorships, Earned media (bylines, podcasts, etc), Awards
  • Parttime
Read More
Arrow Right

Director, Digital Marketing (Demand Gen)

We are seeking a strategic, data-driven Digital Marketing Director to lead our d...
Location
Location
United States , Atlanta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus)
  • 8–12 years of experience in digital marketing, with at least 4 years focused on demand generation leadership
  • Proven experience building and optimizing multi-channel digital campaigns that drive qualified pipeline
  • Strong analytical mindset with hands-on experience in marketing automation, CRM systems, and data visualization tools
  • Deep understanding of inbound and outbound marketing, SEO/SEM, content marketing, and ABM strategies
  • Exceptional communication and leadership skills with a collaborative, growth-oriented mindset
Job Responsibility
Job Responsibility
  • Develop and execute a comprehensive demand generation strategy that aligns with business goals and revenue targets
  • Lead digital campaigns across paid, owned, and earned channels to drive awareness, lead acquisition, and customer retention
  • Partner closely with Sales, Product Marketing, and Revenue Operations to align campaigns with buyer journeys and conversion goals
  • Manage digital marketing budget, ensuring efficient allocation across channels and programs
  • Plan and execute integrated campaigns across paid search, paid social, display, email, content syndication, and SEO
  • Build scalable lead nurturing programs that improve conversion rates through automation, retargeting, and personalization
  • Test, measure, and optimize performance across all campaigns to maximize ROI
  • Collaborate with creative and content teams to develop compelling assets that support campaign objectives
  • Track, analyze, and report on key performance metrics including MQLs, pipeline influence, CAC, and ROI
  • Leverage marketing automation and CRM tools (such as HubSpot, Marketo, or Salesforce) to manage campaign performance and lead flow
What we offer
What we offer
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan
  • Fulltime
Read More
Arrow Right

Digital GTM Manager

A brilliant opportunity for a Digital GTM specialist to take ownership of growth...
Location
Location
United Kingdom , London
Salary
Salary:
45.00 - 55.00 GBP / Hour
welovesalt.com Logo
Salt
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience owning a sales target and influencing others to deliver it
  • Brilliant communicator with strong storytelling and data‑led decision‑making ability
  • Proven success within E‑commerce and digital trading, ideally in international environments
  • Strong understanding of brand, demand gen, campaigning, segmentation, and retention
  • High commercial acumen, strong EQ, and a relentlessly customer‑centric approach
  • Comfortable navigating complex, matrixed organisations
  • Product‑savvy (or excited to learn quickly!)
Job Responsibility
Job Responsibility
  • Analyse and forecast commercial performance across regions, categories, and customer surfaces
  • Develop business cases that accelerate ARR through acquisition, free‑to‑paid conversion, upgrades, and retention
  • Deep‑dive into customer journeys across multiple EMEA markets, identifying opportunities and driving long‑term growth improvements
  • Partner with Marketing to design and operate best‑in‑class acquisition frameworks and campaigns
  • Collaborate cross‑functionally with Marketing, Finance, Operations, and Product to deliver quarterly and annual revenue goals
  • Hold teams accountable for meeting New Net Annual Recurring Revenue targets and ensure execution remains aligned to strategic priorities
  • Feed market insights into product roadmaps and experience enhancements
  • Monitor competitive trends and translate them into actionable digital strategy adjustments
  • Improve demand efficiency through segmentation, experimentation, and traffic optimisation
  • Build strong global stakeholder networks and share best practice to uplift performance across markets
  • Fulltime
Read More
Arrow Right

Field Marketing Manager

Storyblok is seeking a highly skilled Field Marketing Manager to drive growth in...
Location
Location
United States
Salary
Salary:
99000.00 - 144000.00 USD / Year
storyblok.com Logo
Storyblok
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in field roles, and demand generation/campaign roles as a plus, with a focus on B2B technology or software
  • Proven track record of building integrated, multi-channel campaigns that drive measurable pipeline growth
  • Experience leveraging partner/channel marketing in your campaigns
  • Expertise in planning and executing field marketing events (online and offline), such as webinars, workshops, and user conferences
  • Strong understanding of account-based marketing (ABM-at scale) strategies, tools and tactics
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Self starter with excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
  • Unphased by a fast paced, changing environment with the ability to prioritize tasks and manage multiple projects simultaneously
  • Strong problem-solving and analytical skills essential
  • Deep understanding of modern marketing tech stacks and what’s needed operationally to build a high impact campaign, including marketing automation platforms, CRMs and ABM tools
Job Responsibility
Job Responsibility
  • Develop and execute multi-channel field marketing programs, including events, digital campaigns and ABM plays that are tailored to funnel stage and drives lead gen and progression of pipeline
  • Identify and prioritize high-propensity accounts in the US market
  • Develop and execute targeted marketing programs tailored to the specific needs of each account
  • Leverage tools like 6sense to identify and engage with target accounts
  • Collaborate with global campaigns teams to adopt and optimize campaigns best suited to the customer buying lifecycle
  • Provide feedback on the suitability of global campaigns for enterprise demand and demand progression
  • Measure campaign performance, continually experiment and identify opportunities for improvement
  • Plan and execute field marketing events, including webinars, workshops, and user conferences
  • Manage event logistics and budgets
  • Measure event effectiveness and optimize future events based on data
What we offer
What we offer
  • Monthly remote work stipend (home internet costs, electricity)
  • Home office equipment package right at the start (laptop, keyboard, monitor…)
  • Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
  • Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
  • Personal development fund for courses, books, conferences, and material
  • VSOP (Virtual Stock Option Plan)
  • The annual international team-building trip, quarterly and monthly online get-togethers
  • As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
  • An international team that loves to have fun at work and works hard together to accomplish shared goals
  • Fulltime
Read More
Arrow Right
New

Senior Lecturer/Associate Professor in Literacy

As a Senior Lecturer / Associate Professor in Literacy, you will play a key role...
Location
Location
Australia , Albury-Wodonga, Bathurst, Port Macquarie, Wagga Wagga
Salary
Salary:
Not provided
csu.edu.au Logo
Charles Sturt University
Expiration Date
June 08, 2026
Flip Icon
Requirements
Requirements
  • A doctoral qualification relevant to literacy or education, with a recognised teaching qualification
  • A strong record of high-quality teaching and student-centred learning
  • An established or emerging research profile aligned to literacy, curriculum or pedagogy
  • The ability to build productive partnerships and contribute to academic leadership
Job Responsibility
Job Responsibility
  • Lead impactful literacy teaching and research
  • Teach across online and on-campus environments
  • Shape future teachers and education practice
  • Contribute to curriculum innovation
  • Build strong relationships with students and partners
  • Provide academic leadership in literacy education
  • Contribute to the School's research profile
  • Supervise higher degree research students
  • Actively engage with professional, community and government stakeholders
  • At Associate Professor level: significant academic leadership, research impact, and contribution to the broader discipline at national/international level
What we offer
What we offer
  • 17% superannuation
  • Fulltime
Read More
Arrow Right
New

Program Manager - Controls and Avionics Solutions

This position is based in Endicott, New York. New York and on-site work will be ...
Location
Location
United States , Endicott
Salary
Salary:
120874.00 - 205486.00 USD / Year
baesystems.com Logo
Baesystems
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in engineering, engineering or manufacturing management, or other discipline
  • Demonstrated ability for building strong customer/ stakeholder relationships
  • Strong communication, negotiation, and presentation skills
  • Ability to interpret data and make data-driven decisions
  • Highly adaptable with strong initiative
  • Demonstrated ability to lead and motivate cross-functional teams
  • Knowledge of the global aviation market and regulatory requirements and/ or military aviation market
Job Responsibility
Job Responsibility
  • Maintaining strong customer relationships and leading a multidisciplinary team to execute complex development programs within schedule and budget
  • Leadership and management oversight of a project team assuring that project’s financials, schedule, and technical objectives are met and that the highest level of customer satisfaction is achieved while meeting all contractual commitments
  • Work effectively and collaboratively with Engineering, Operations, and all Program Office functional leadership to assure deliveries continue to exceed customer commitments and achievement of financial commitments to the company
  • Manages, coordinates, plans, organizes, controls, integrates, and executes projects within the Military Aircraft Systems portfolio
  • Participates in the support of new business and in the development of proposals
What we offer
What we offer
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Health savings accounts
  • 401(k) savings plan
  • Disability coverage
  • Life and accident insurance
  • Employee assistance program
  • Legal plan
  • Discounts on home, auto, and pet insurance
  • Fulltime
Read More
Arrow Right
New

Finance Business Partner (Research)

Full Time, Fixed Term (12 months). Level 7 - $101,421 to $110,819 p.a. (plus 17%...
Location
Location
Australia , Wagga Wagga
Salary
Salary:
101421.00 - 110819.00 AUD / Year
csu.edu.au Logo
Charles Sturt University
Expiration Date
June 02, 2026
Flip Icon
Requirements
Requirements
  • A degree in Accounting or Finance (professional accounting body membership is desirable)
  • Experience in project budgeting, forecasting and financial analysis
  • Background in management accounting or business partnering within complex environments
  • exposure to government funding or higher education is advantageous
  • Excellent stakeholder engagement skills, with the ability to work effectively with academics and researchers
  • Familiarity with business intelligence systems and dashboard reporting
Job Responsibility
Job Responsibility
  • Partner with academics to deliver strategic financial insights that enable research success
  • Directly influence world-class projects and decisions shaping the future of education and innovation
  • Lead initiatives that enhance financial governance, deliver accurate and timely reporting, and support key projects such as cost-pricing systems and research budgeting
  • Help build financial capability across the University, fostering collaboration and continuous improvement
What we offer
What we offer
  • Flexibility with a 35-hour work week
  • Access to hybrid work arrangements
  • 17% superannuation
  • Fulltime
Read More
Arrow Right
New

Associate Lecturer/ Lecturer in Oral Health

Make a real impact by educating future oral health professionals to serve the ur...
Location
Location
Australia , Wagga Wagga
Salary
Salary:
80046.00 - 134965.00 AUD / Year
csu.edu.au Logo
Charles Sturt University
Expiration Date
June 16, 2026
Flip Icon
Requirements
Requirements
  • A qualification relevant to the discipline and appropriate to the level being applied for
  • Full registration (for teaching/research) as a Dentist or Oral Health Therapist with the Australian Health Practitioner Regulation Agency (Ahpra)
  • Excellent understanding of the clinical practice of oral health therapy, supported by a record of teaching and subject coordination relevant to the discipline and appropriate to the level being applied for
  • Evidence of the delivery of high quality student-centred learning and teaching in oral health therapy and/or general dentistry
  • A record of research activity or capability relevant to the discipline and appropriate to the level being applied for, as outlined in the position descriptions, may facilitate the progression of research opportunities
Job Responsibility
Job Responsibility
  • deliver high-quality teaching, clinical supervision and learning experiences in Oral Health
  • work with students in both clinical and preclinical settings while contributing to curriculum development, industry engagement and community partnerships
What we offer
What we offer
  • Generous support provided to assist with relocating to Riverina’s beautiful Wagga Wagga or surrounds
  • 17% superannuation
  • Fulltime
Read More
Arrow Right