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Supercell Logo Supercell · IT - Software Development

Product Manager, D2C

Finland, Helsinki · Job Posted May 06, 2026
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Job Description

Supercell is building direct relationships with players through the Supercell Store and other direct-to-consumer (D2C) products. D2C is already a significant element of each game's P&L, and key to Supercell's mission to create great games that as many people as possible play for years and that are remembered forever. We're building on that momentum by embedding a dedicated D2C owner inside each game team.

Job Responsibility

  • Own the game's D2C strategy
  • Build and own the game's D2C Growth Strategy
  • Be accountable for KPIs that drive success: D2C revenue share, conversion, retention, top-of-funnel, etc
  • Review performance regularly with game leadership
  • Design A/B tests, work with Analytics to evaluate results
  • Design and implement the offer calendar
  • Design the Store offer roadmap
  • Partner with the game's monetization leadership
  • Allocate and manage the game's live ops budget for D2C activations
  • Drive traffic and conversion
  • Partner with Marketing and Community to grow Store visits and convert visitors
  • Plan campaigns, freebie-to-upsell funnels, creator activations, and community events
  • Ensure D2C is part of every major commercial moment
  • Build D2C into our regular communications channels
  • Shape the Store development roadmap
  • Work with the central Store team
  • Provide clear, game-specific requirements and feedback on new tools
  • Embed D2C thinking into the game's development and design
  • Be in the room when new features, content, and systems are designed
  • Align with design and engineering
  • Be an inspiring, transparent coordinator
  • Uphold the game's quality bar
  • Write QA plans for Store activations and coordinate with game team QA

Requirements

  • Experience managing live game commercial operations: monetization, live ops, or game product management
  • Strong commercial and analytical mindset: comfortable owning revenue KPIs, running A/B tests, interpreting cohort data, and making data-backed decisions
  • An inspiring coordinator: The ability to influence and mobilize cross-functional teammates without positional authority
  • Understanding of mobile gaming communities: creators, Discord, Reddit, social channels, and how they drive player behavior
  • Operational discipline: you can run a calendar, track dozens of moving pieces, and make sure nothing falls through the cracks
  • D2C or web store experience in gaming is a strong plus, but not required if you bring the right commercial and product instincts
  • Experience running a P&L, leading a business vertical, or managing a smaller game's commercial performance is a strong plus
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