Job Description
Job Description: Responsibilities 1. Competitive Landscape Analysis Identify and continuously monitor competitive and alternative product offerings. Assess competitor strengths, weaknesses, and differentiation points. Develop strategies to position existing products effectively and defend/grow market share. Identify product gaps and recommend innovation or enhancement opportunities. 2. Division Competency Assessment Assess Division innovation and manufacturing competencies to align to innovation opportunities or determine competency gaps. Use competency insights to guide product strategy, innovation paths, and strategic differentiation. 3. Customer Back Innovation Opportunity Management Lead development of a Customer Back Innovation Opportunity List. Collaborate with Marketing and Engineering to size markets, quantify incremental revenue/share potential, and prioritize opportunities based on impact and effort. Ensure ongoing refinement of the innovation pipeline with clear, data driven screening criteria. 4. Product Innovation Leadership Partner with Marketing and Engineering to advance innovation concepts through the stage gate process. Ensure that all product requirements, technical specifications, and customer needs are met at each stage. Drive cross functional alignment on scope, timelines, risks, and deliverables. 5. Product Requirements Definition Identify and document detailed product requirements, including user personas, use cases, functional expectations, and quality standards. Translate Voice of Customer (VOC) insights into actionable product requirements using tools such as QFD (Quality Function Deployment). Capture the “whole product” requirements for the solution, including software, services, and training needs and how to cross-functionally support the product offering. 6. Product Use Scenario Development Create clear and relevant product use scenarios for each innovation opportunity. Use scenarios to contextualize customer problems and support engineering, marketing, and executive decision making. 7. Stakeholder Communication Provide proactive, consistent updates to stakeholders throughout strategy, development, and execution phases. Communicate opportunity rationale, development progress, risks, and key decisions. Establish clear expectations and maintain alignment across all functions.
