Product Manager - Ad Experiences & Interactive Advertising Job at Roku (Santa Monica)

Ad Operations Manager – Retail

Our Ad Operations Manager are highly-capable media professionals, with a few wel...

Location

United States , Dallas

Salary:

Not provided

Arm Candy

Expiration Date

Until further notice

Requirements

Must be located in DFW or willing to relocate
3-5+ years of working experience in digital ad operations or technical account manager role within the digital advertising field
Strong knowledge of technical market standards (VAST, VPAID, ad-serving, SSP, DSP, etc.)
Good understanding of web standards a plus (HTML, JS/JSON, Flash, etc.)
Previous experience and knowledge within the programmatic ecosystem (DSP/SSP’s, CDP, DMP, ad-networks, etc.)
Outstanding analytical and project management skills
Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure is essential
Ability to work effectively with internal team members and external clients and other agency partners
Ability to create accurate impression projections based on data analysis
Ability to multi-task and perform under pressure

Job Responsibility

Gather data from relevant data sources (both first party and third) to craft audience insights and consumer trends reports that can be used for media planning
Consolidating a variety of different media data sources for holistic reporting on campaign performance, analyzing the data to provide insights to the broader team and crafting media optimization recommendations for implementation
Manage the implementation, execution and optimization of digital advertising campaigns across multiple platforms including but not limited to DV360, Facebook Ad Manager, Bing, The Trade Desk, Google Ads, LinkedIn and other media platform providers
Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives
Establish campaign management processes and methods that can scale across multiple clients to drive efficiencies based on a predetermined set of KPIs
Traffic Management: Manage the execution and technical deployment of both direct (creative assets and tags) and programmatic video and display campaigns: Ad-serving, trafficking, optimization troubleshooting, etc
Cross device implementation (desktop, mobile, IPTV, etc.)
Analytics & Operations Strategy: Provide high-end monitoring and reporting of media activity
Monitor KPIs (VTR, CTR, etc.) on a daily basis. Work on standard and executive level reporting and activity summaries
Sales Activity Support: Interact on a day-to-day basis with the agency’s Media Operations team to ensure campaign optimization and success

Fulltime

Product Manager, Ad Units

As a Product Manager, Ad Units at KERV, you will own the strategy and execution ...

Location

United States , Austin

Salary:

120000.00 - 150000.00 USD / Year

KERV ai

Expiration Date

Until further notice

Requirements

5 or more years of product management experience, preferably in ad tech, digital media, or programmatic advertising with direct experience working on ad units, ad formats, or ad experiences
Strong understanding of video and display ad formats across web and streaming environments including VAST, VPAID, and emerging interactive specifications
Experience working with ad serving technologies, SSPs, DSPs, and creative management or dynamic creative platforms
Demonstrated ability to define product strategy and roadmap, make tradeoffs, and deliver products in close partnership with engineering, design, and operations teams
Comfort using data to guide decisions with experience analyzing performance metrics, running experiments, and forming hypotheses to improve engagement and monetization
Excellent communication skills with the ability to clearly articulate product decisions and influence stakeholders across technical and non technical teams
Curiosity about the future of interactive advertising and a passion for building ad experiences that respect users while delivering business impact

Job Responsibility

Own the product vision, strategy, and roadmap for KERV interactive ad units across web, CTV, and other platforms
Manage the full product lifecycle including requirements, prioritization, release, and GTM planning
Partner with engineering, design, and ad operations to develop scalable ad unit architectures
Collaborate with Ad Tech and Ad Integrations teams to ensure alignment across delivery and measurement workflows
Work with sales, account management, and client success to gather advertiser and publisher insights
Track industry standards and emerging interactive formats to inform roadmap direction
Define baseline and success metrics
Ensure compliance with privacy, policy, and IAB guidelines
Support go to market planning including sales enablement and launch materials
Serve as the internal subject matter expert on KERV interactive ad units

What we offer

Unlimited PTO with a healthy culture of taking time off to recharge so you can bring your best self to work
Competitive compensation packages
Comprehensive health and wellness benefits including modern support services via Bennie, such as a custom app and healthcare concierge to support a simplified benefits experience for our staff
Mental Health Support via Samata Health paid 100% by KERV
401K with company match and 100% vesting on day 1
Unlimited referral bonuses
Flexible working schedules with remote and hybrid opportunities

Fulltime

New

Product Manager - Ad Experiences & Interactive Advertising

The Ads Product team is responsible for monetizing Roku's platform through innov...

Location

United States , San Jose

Salary:

176163.00 - 233750.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience building advertising and marketing solutions
Domain expertise in AdTech, Ad UX, OTT, and/or DMPs
An extraordinarily high level of customer empathy
Experience working with business intelligence/data analytics tools and data dashboarding tools such as Tableau or Looker
Practical knowledge of experimentation, A/B testing, and lift measurement
Data-driven and entrepreneurial self-starter who deals well with ambiguity
Experience working with marketers, marketing operations, data scientists, and data analysts
Strong, influential cross-functional team leader with experience working in enterprise and matrixed environments
Excellent problem-solving skills and ability to work independently
Minimum of a bachelor's degree (preferably in engineering)

Job Responsibility

Product strategy and opportunity assessment: Conduct rigorous market analysis and user research to identify high-growth monetization opportunities
build robust business cases that balance short-term revenue goals with long-term ecosystem health
Strategic roadmap ownership: Define and execute a multi-quarter roadmap for ad innovation products, ensuring alignment with Roku's overarching platform strategy and the evolving needs of the programmatic and direct-sales markets
High-fidelity documentation: Author comprehensive Product Requirement Documents (PRDs) and technical specifications
translate complex business needs into actionable engineering tasks to ensure on-time, high-quality delivery
Agile innovation: Partner with the UX team for rapid prototyping, A/B testing, and iterative design methodologies to validate ad formats and minimize 'time to insight' by testing hypotheses in live environments
Operational excellence: Drive feature prioritization and process improvements, maintaining a relentless focus on key KPIs such as Ad Fill Rate, CPM, User Engagement, and Churn impact
Engineering partnership: Serve as the 'voice of the customer' for the engineering team
provide deep business context to technical leads to foster creative problem-solving and architectural scalability
Stakeholder orchestration: Lead cross-functional teams—including Sales, Marketing, Data Science, Finance, and Legal—to navigate the complexities of privacy regulations and advertising standards

What we offer

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Healthcare (medical, dental, and vision)
Commuter benefits

Fulltime

New

Product Manager - Ad Experiences & Interactive Advertising

The Ads Product team is responsible for monetizing Roku's platform through innov...

Location

United States , New York

Salary:

176163.00 - 233750.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience building advertising and marketing solutions
Domain expertise in AdTech, Ad UX, OTT, and/or DMPs
Experience working with business intelligence/data analytics tools and data dashboarding tools such as Tableau or Looker
Practical knowledge of experimentation, A/B testing, and lift measurement
Experience working with marketers, marketing operations, data scientists, and data analysts
Strong, influential cross-functional team leader with experience working in enterprise and matrixed environments
Minimum of a bachelor's degree (preferably in engineering)
MBA preferred
Light travel as needed

Job Responsibility

Product strategy and opportunity assessment: Conduct rigorous market analysis and user research to identify high-growth monetization opportunities
build robust business cases
Strategic roadmap ownership: Define and execute a multi-quarter roadmap for ad innovation products
High-fidelity documentation: Author comprehensive Product Requirement Documents (PRDs) and technical specifications
translate complex business needs into actionable engineering tasks
Agile innovation: Partner with the UX team for rapid prototyping, A/B testing, and iterative design methodologies
Operational excellence: Drive feature prioritization and process improvements, maintaining a relentless focus on key KPIs
Engineering partnership: Serve as the 'voice of the customer' for the engineering team
provide deep business context to technical leads
Stakeholder orchestration: Lead cross-functional teams—including Sales, Marketing, Data Science, Finance, and Legal

What we offer

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Healthcare (medical, dental, and vision)
Commuter and retirement options (401(k)/pension)

Fulltime

Product Manager, Ad Tags

KERV’s ad tags sit at the center of our monetization ecosystem. They power inter...

Location

United States , Austin

Salary:

120000.00 - 150000.00 USD / Year

KERV ai

Expiration Date

Until further notice

Requirements

5 or more years of product management experience in ad tech or digital advertising
Hands on experience with ad delivery systems, tag level products, or creative ad serving workflows
Strong understanding of VAST, VPAID, clicks, scans, interactions, measurement tags, and ad serving logic
Familiarity with DSP, SSP, ad server, and dynamic creative technologies
Ability to translate complex system behavior into clear requirements and decisions
Experience using data to guide prioritization, define success metrics, and optimize performance
Strong communication skills across technical and non technical audiences
A passion for building reliable, scalable systems that power interactive experiences

Job Responsibility

Own the product vision, strategy, and roadmap for KERV’s ad tagging systems including rendering tags, scanning tools, validation services, and dynamic tag components
Define requirements for improvements to tag generation, reliability, scale, performance, and cross publisher compatibility
Partner with engineering to design scalable backend architectures that support rapid growth
Work closely with Creative Technology and Ad Units teams to ensure tags support evolving interactive formats and metadata structures
Collaborate with Ad Operations to streamline delivery workflows, reduce support tickets, and improve QA processes
Align tag behavior and delivery workflows with SSP, DSP, measurement, and verification integrations
Develop product metrics covering reliability, latency, scale, and operational efficiency
Establish structured processes for tag testing, versioning, and validation to reduce breakage and context switching
Stay current with industry standards including VAST, VPAID, OMID, and publisher specific requirements, while staying up to date on IAB guidelines and best practices
With with the team to QA, support, and troubleshoot live campaigns

What we offer

Unlimited PTO with a healthy culture of taking time off to recharge so you can bring your best self to work
Competitive compensation packages
Comprehensive health and wellness benefits including modern support services via Bennie, such as a custom app and healthcare concierge to support a simplified benefits experience for our staff
Mental Health Support via Samata Health paid 100% by KERV
401K with company match and 100% vesting on day 1
Unlimited referral bonuses
Flexible working schedules with remote and hybrid opportunities

Fulltime

New

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , New York

Salary:

176163.00 - 297500.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Commuter benefits
Retirement options (401(k)/pension)

Fulltime

New

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , Santa Monica

Salary:

176163.00 - 297500.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

health insurance
equity awards
life insurance
disability benefits
parental leave
wellness benefits
paid time off
global access to mental health and financial wellness support and resources
commuter benefits
retirement options (401(k)/pension)

Fulltime

New

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , Austin

Salary:

Not provided

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Global access to mental health and financial wellness support and resources
Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
Vacation and other personal time off

Fulltime

Product Manager - Ad Experiences & Interactive Advertising

Roku

Location:
United States , Santa Monica

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 16, 2026

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