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Build the Future of Guest Experiences. Forge Holiday Group (Sykes Holiday Cottages, Forest Holidays, Bachcare) is transforming how millions of guests book and enjoy holidays. Our mission is simple: make every stay unforgettable while empowering our teams with smarter, faster, and more intuitive digital tools. We’re in the middle of a major product and AI-driven evolution, led by our Chief Product Officer, Jule Owen, who joined in 2025. We’re reimagining our apps, loyalty offerings, and booking journeys, and this is your chance to own one of the most critical and complex guest-facing products in the business.
Job Responsibility:
Own the vision, strategy, and roadmap for guest accounts, loyalty features, and booking flows
Identify and prioritise key problems across sign-up, login, checkout, repeat booking, and loyalty journeys
Collaborate with UX, engineering, marketing, and data teams to deliver high-performing, intuitive experiences
Lead experimentation through A/B testing and data-driven optimisations to improve engagement and bookings
Partner with marketing and CRM teams to evolve loyalty, referral, and reactivation features
Analyse guest behaviour and funnel performance to define actionable insights and improvements
Ensure trust, clarity, accessibility, and consistency across all guest touchpoints
Balance commercial goals with guest experience, turning complex challenges into simple, effective solutions
Requirements:
Proven Product Manager with deep experience in discovery, prioritisation, delivery, and stakeholder management
Commercially confident, data-driven, and outcome-focused
Strong communicator who can influence technical and commercial teams alike
Experienced in managing complex, multi-touchpoint customer journeys
Curious, energetic, and able to thrive in a fast-paced environment
In-depth understanding of B2C customer behaviour and trends
Nice to have:
Experience in ecommerce, travel, hospitality, or marketplaces
Familiarity with performance marketing, personalisation, or CRM journeys
Exposure to guest-facing apps or cross-device experiences
What we offer:
Annual bonus scheme linked to company performance
33 days’ holiday (including bank holidays), plus up to 5 extra with long service
Birthday day off + 2 volunteering days per year
Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay)
Discounts on stays with our brands + wellbeing offers
Health cash plan & life assurance
Training & development opportunities
24/7 mental health support
On-site gym and parking at Chester HQ (near train station)