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Product Manager - Account, Loyalty & Booking

United Kingdom, Chester 55000.00 - 70000.00 GBP / Year · Job Posted January 04, 2026
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Job Description

Build the Future of Guest Experiences. Forge Holiday Group (Sykes Holiday Cottages, Forest Holidays, Bachcare) is transforming how millions of guests book and enjoy holidays. Our mission is simple: make every stay unforgettable while empowering our teams with smarter, faster, and more intuitive digital tools. We’re in the middle of a major product and AI-driven evolution, led by our Chief Product Officer, Jule Owen, who joined in 2025. We’re reimagining our apps, loyalty offerings, and booking journeys, and this is your chance to own one of the most critical and complex guest-facing products in the business.

Job Responsibility

  • Own the vision, strategy, and roadmap for guest accounts, loyalty features, and booking flows
  • Identify and prioritise key problems across sign-up, login, checkout, repeat booking, and loyalty journeys
  • Collaborate with UX, engineering, marketing, and data teams to deliver high-performing, intuitive experiences
  • Lead experimentation through A/B testing and data-driven optimisations to improve engagement and bookings
  • Partner with marketing and CRM teams to evolve loyalty, referral, and reactivation features
  • Analyse guest behaviour and funnel performance to define actionable insights and improvements
  • Ensure trust, clarity, accessibility, and consistency across all guest touchpoints
  • Balance commercial goals with guest experience, turning complex challenges into simple, effective solutions

Requirements

  • Proven Product Manager with deep experience in discovery, prioritisation, delivery, and stakeholder management
  • Commercially confident, data-driven, and outcome-focused
  • Strong communicator who can influence technical and commercial teams alike
  • Experienced in managing complex, multi-touchpoint customer journeys
  • Curious, energetic, and able to thrive in a fast-paced environment
  • In-depth understanding of B2C customer behaviour and trends

Nice to have

  • Experience in ecommerce, travel, hospitality, or marketplaces
  • Familiarity with performance marketing, personalisation, or CRM journeys
  • Exposure to guest-facing apps or cross-device experiences

What we offer

  • Annual bonus scheme linked to company performance
  • 33 days’ holiday (including bank holidays), plus up to 5 extra with long service
  • Birthday day off + 2 volunteering days per year
  • Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay)
  • Discounts on stays with our brands + wellbeing offers
  • Health cash plan & life assurance
  • Training & development opportunities
  • 24/7 mental health support
  • On-site gym and parking at Chester HQ (near train station)
  • Employee savings scheme + long service awards

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