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At Booker, we’re committed to helping our customers succeed — and that starts with understanding them better. We’re building more trusted customer data and a modern CRM capability, and we’re looking for a Product Manager who can bring clarity, focus and delivery discipline to this high‑impact area. As the Product Manager for Customer Data & CRM, you’ll own the vision, roadmap and backlog for delivering trusted customer data and a new CRM capability that strengthens how Booker understands, engages and serves customers. A key part of this role is establishing a Single Customer View (SCV) by consolidating and enriching customer datasets through a partner‑led approach. You’ll also help select the right CRM partner and lead both MVP delivery and the longer‑term roadmap — ensuring the solution is adopted, embedded and delivering measurable value. You’ll work closely with business stakeholders, technology teams and external partners, always staying close to users and making evidence‑led decisions that prioritise the highest‑value improvements.
Job Responsibility:
Own the product vision, strategy and roadmap for Customer Data & CRM, with a focus on measurable outcomes
Deliver the Single Customer View, consolidating datasets into a trusted customer domain that supports segmentation, insight and activation
Lead partner‑driven customer data validation and enrichment, establishing a repeatable cadence of quality improvements
Define and embed customer data controls such as validation rules, deduplication, approvals and auditable change history
Support CRM supplier selection by shaping MVP requirements, evaluating options, leading demos and contributing to commercial comparisons
Manage the Customer & CRM backlog, writing clear user stories and acceptance criteria and sequencing work into deliverable releases
Drive delivery of CRM capabilities including mobile‑first interaction capture, lead and opportunity management, next best actions, workflows, communications orchestration and dashboards
Ensure CRM replaces and enhances current interaction‑recording approaches, improving consistency and quality of engagement data
Define and track OKRs for SCV and CRM, using adoption and data‑quality measures to iterate and improve
Align business and technology stakeholders, resolving trade‑offs quickly and keeping a clear delivery plan on track
Prioritise and coordinate resolution of live issues, maintaining confidence and momentum as usage grows.
Requirements:
Proven experience in product management, delivering outcomes across multi‑step journeys and multiple systems
Strong understanding of customer data foundations such as data quality, deduplication, stewardship and enrichment
Experience delivering partner‑led SaaS or platform programmes, including supplier evaluation and roadmap shaping
Confidence writing high‑quality user stories and acceptance criteria, and working with delivery partners to structure releases
Excellent stakeholder communication skills, with the ability to translate complex requirements into clear decisions
An evidence‑led mindset, using data, insight and user feedback to guide prioritisation and measure impact
Comfort supporting change, adoption and training to ensure CRM and SCV usage grows sustainably
Commercial awareness, supporting vendor comparisons and making balanced value‑to‑cost trade‑offs.
What we offer:
A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year
After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day
10% off pay monthly & SIM only deals with Tesco Mobile
Up to 30% off car, pet and home insurance at Tesco bank
Free eye test when you spend £50 or more
50% off health checks at Tesco Pharmacy
Exclusive access to discounted RAC breakdown cover rates
An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme
After 3 months service, you can join our annual Save As You Earn share scheme
Retirement savings plan (pension) - save up to 5% and Booker will match your contribution
Life Assurance - You are covered for death in service life cover of up to three times annual pay
Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family