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The Product Specialist will analyze the competitive environment and generate market solutions for the full product portfolio, while managing the accessory projects and portfolio to grow market share, revenue, and margin. The Product Specialist is responsible for portfolio analysis, product development projects, executing activities across the product lifecycle, and recommending pricing and promotions.
Job Responsibility:
Conduct competitive environment analysis including product benchmarking, pricing, placement
Conduct portfolio analysis and develop action plans to maximize market share, revenue, profitability, mix and operational efficiency of products
Manage the product lifecycle for accessories and additional segments of products
Shape accessories product roadmap and key project proposals with General Manager and Product Managers
Manage cross-functional teams with accessory new product development and product restages
Partner with Omnichannel to identify market entry and support plans for direct-to-consumer, key customers, and other channels
Partner with Sales to develop and communicate high-quality presentations to customers
Develop effective sales materials, making it easy for retail store associates to understand our product offering and key positioning
Conduct annual planning analysis and budget development
Requirements:
BA/BS degree preferred
Associates degree or equivalent experience required
Consumer goods experience preferred (durables or consumables)
2+ years experience in product development (marketing/engineering/product management)
Understanding of product development and commercialization processes
Analytical mindset and data-driven for business decisions
Solid communication skills, especially synthesizing complex problems and persuading other groups of your solution
Ability to collaborate and influence cross-functional commercial teams
Project management skills and ability to track processes against milestones
High energy to drive results and manage change
Nice to have:
Consumer goods experience preferred (durables or consumables)