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The Product Line Manager is responsible for creating market-leading products that enable the brand to grow and meet business goals by evolving, developing and organizing the product line.
Job Responsibility:
Use competitive data, trend and innovative ideas to create a comprehensive assortment planning strategy for product line(s)
Write seasonal briefs for the brands assigned
Maintain PLM system up to date with seasonal forecasts and briefs
Set launch dates on new product briefs
Present line concepts, product and strategic vision to management, retailers, sales associates and peers at a wide range of formal and informal meetings
Evolves the line architecture to match business growth goals and objectives
Works closely with other PLMs, to assure harmony of the product lines
Develops and maintains an understanding of the global market needs to influence product direction and open new opportunities
Performs duties consistent with the Company’s AAP/EEO goals and policies
Performs other duties as required/assigned by manager
Requirements:
Bachelor’s degree or equivalent experience required
5+ years’ experience in footwear, apparel or accessories
Proven working knowledge of footwear industry, including technology and product development, materials, trends and the overall marketplace
Strong product knowledge and understanding of global markets and competitors
Strong business acumen, merchandising and analytical skill sets
Must be able to follow-through and have strong attention to detail
Ability to effectively communicate, including the ability to manage strong and effective cross functional relationships within the organization