Product Led Growth Marketing Manager

Job Description

Acorns is seeking a Product-Led Growth Marketing Manager- ASO to drive organic growth through our product experience. This role will support growth initiatives across our global product portfolio, including Acorns, Acorns Early, and GoHenry. This white-space role sits at the intersection of product and marketing, leading experimentation across App Store Optimization (ASO) and in-app growth loops. You’ll build the global playbook to turn our apps and core funnels into scalable growth engines that connect our mission to new audiences worldwide.

Job Responsibility

Own and implement the strategy for App Store Optimization (ASO) for our core brands across both the Apple App Store and Google Play Store to maximize organic downloads and increase overall visibility for key search terms
Design, execute, and analyze A/B and multivariate tests for mobile conversion flows, from initial landing pages to final sign-up, to improve acquisition efficiency and quality
Identify and implement product-led growth (PLG) initiatives that leverage the core product experience to acquire and activate new customers, such as referral loops and viral mechanics
Partner with Product and Growth Engineering to implement and measure marketing-led experiments in the product onboarding flow
Conduct in-depth data analysis to monitor funnel performance, identify drop-off points, and translate insights into actionable product and marketing initiatives
Collaborate with Lifecycle and Paid teams to ensure initiatives complement paid and retention efforts
Collaborate closely with Product, Engineering, Design, and Marketing teams to prioritize and launch experiments that drive measurable growth and align with the overall business objectives

Requirements

3+ years of hands-on experience in a growth-focused role, with a strong emphasis on App Store Optimization (ASO) and conversion rate optimization (CRO)
Proven track record of designing and executing A/B tests that resulted in significant, measurable increases in acquisition or conversion rates
Experience working cross functionally with Product and Engineering teams to design and measure technical experiments
Expertise in analyzing large datasets and using tools like Google Analytics, Amplitude, or similar platforms to derive actionable insights
Strong understanding of mobile acquisition channels and the levers of product-led growth
Exceptional project management skills and the ability to drive cross-functional projects to completion
Hunger to deliver game-changing products
Exceptional drive and precision in delivery
A belief that your work is tied to your life's mission

What we offer

Competitive hourly rates
Talented and motivated team who care deeply about one another, our mission, and our customers
The rare opportunity to create a new world, solving big societal challenges through meaningful work
Optional access to office space in Irvine, CA

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Product Led Growth Marketing Manager - ASO

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